Julien Coquet (FR)
Julien is a recognized worldwide as a thought leader and expert in various digital marketing disciplines topics. He is the leading reference in France for web/digital analytics and is a Top Contributor to Google’s Advertising Community.
He has worked for prestigious brands such as 3 Suisses, Airbus / EADS, Audi, Bayer, Canal Plus, Carrefour, Cartier, Chanel, Home Depot, HP, ING, L’Oreal, Merck, Nestle, Orange, Oscaro, Philips, RTL, Samsung, Schneider Electric, SFR, Total, Toyota, Volvo – and many more!
The Optimal TMS Setup
Tag Management Systems are still “sold” as an easy solution to quickly deploy digital marketing tracking solutions but the reality is often less glamorous.
In this talk, digital analytics veteran Julien Coquet discusses strategies to optimize the deployment of a tag management solution to support all of your data collection needs.