Rob McLaughlin (UK)
Head of Digital Analytics – Sky.com
An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape.
A combination of visionary and pragmatist, Rob creates solutions which blend established business processes with bleeding edge digital techniques. Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.
Omnichannel personalisation and digital data is nothing on it’s own
Digital channels offer organisations the ability to recognise customers and personalise experiences. What are the opportunities in personalisation? What are the risks associated with failing to deliver personalisation?
Rob will expose the journey he has taken the Sky business on to date, the wins, learnings and distractions which have made this area the most challenging and rewarding in his career to date. Many organisations talk about personalisation, this is the story of how a long established organisation embraced relevance and customer centricity to drive business objectives. Without spoiling the surprise; this is about making change happen at speed & scale, not running a complex multifaceted programme. Major themes will cover business design, outcome and objective setting, the role of technology and data, evaluation and performance.