Amazing talks, international and local speakers, insights and discussions amongst attendees. A sell out event and once again a great buzz catching up with old friends and making new connections. At this WAW we had the pleasure of welcoming Simo Ahava (FI), Steffen Fagerström Christensen (DK), Lars Gundersen (DK), Peter O’Neill (UK/Aus), Stefanie Kreek (NL) and our were own Mark Edmondson (DK/UK).
We all know that there is a growing demand for analytics in today’s business environment and WAW CPH is a special place for inspiration and knowledge sharing. All of us in the IIH event team are honored to be nurturing this community through the WAW event.
Looking back, some of the key topics included the use and importance of customization within analytics, data driven video production, how Ekstra Bladet has started to focus more on the use of data and becoming more data reliant with editorial, the future of analytics, the importance of building multi-disciplined teams and the use of qualitative insights in analysing the use experience.
We work towards making each WAWCPH a world class event, and together with the event partners and us at IIH, keep it as a free event.