Photos from the event
Photographer: Wai Yin Ryan Chu
Speaker Profiles
Geddy van Elburg
“People Data and Outcomes”
Geddy van Elburg (NL)
Geddy is certified web analyst (DAA: Digital Analytics Association). Her work involves assists companies and organisations at a strategic level on web analysis, website usability, online marketing activities and conversion optimisation.
With the rollout of the GDPR she has had an increased focus on assisting businesses to bridge the increasing concern of internet users on the issue of privacy on the one hand and the demands of a business on the other hand.
Peter Pfeifer - Google
“Mastering the Mobile Checkout”
Peter Pfeifer
As part of the Conversions & mUX Specialist Team in the Dublin EMEA Headquarters, Peter Nybro Pfeifer consults Google’s customers from all over Europe on topics of mobile conversions and UX. Born in Speyer, Germany, he has lived, studied and worked in Berlin, Bremen and Copenhagen, Denmark, where he spent ten years of his life working as a digital analytics specialist for Danske Spil.
Links provided by Peter
How to deep dive in your product funnel performance with GA and Data Studio, Step by step guide
YOLO (you only login once): One-tap sign-up and auto sign-in on websites
How to Simulate Mobile Devices with Device Mode
Morten Busk
“Customer analytics strategies that grows business. Case: Virgin Mobile”
Morten Busk
Morten has extensive experience within e-commerce, digital management and consulting for some the largest online players in Europe within Retail, Luxury, Telco, BtB, Travel and Finance. Morten’s talk centre around their Virgin Mobile case study of using customer analytics strategies that had a direct impact on business growth.
Hector Martinez
“Intelligent Analysis in the Cloud”
Hector Martinez
Héctor works as an analyst and developer specialized in AI and Cloud technologies. He is dedicated to assist businesses on making a better use of data by developing automation, visualisation and prediction tools. Héctor has worked with machine learning and game data since 2010 and has increased his specialities in web analytics data when he joined IIH Nordic in 2017.
Ian Pilborough
“Applying Machine Learning to Tag management and profiles”
Ian Pilborough
Ian Pilborough aids the growth of the company’s partner network and provides guidance to customers, allowing them to unlock the full potential of their data.
Ian, having joined Tealium after a successful career at Oracle as a Product Evangelist, is now based in the UK, near Tealium’s rapidly growing EMEA HQ in Reading. He now passionately promotes the process of breaking down data silos, orchestrating data well and creating efficient data supply chains.
For Ian there isn’t a problem in the modern world that cannot be solved with better data, which most people already have, they simply lack the ability to unlock it.
WAW CPH Partners
Earlier Talks – WAW CPH
Rob McLaughlin (Sky)
Omnichannel personalisation and digital data is nothing on it’s own
Laura Sayag (L’Occitane)
How L’Occitane is leveraging UX Analytics
Crt Podlogar (Red Orbit)
What to do when you’re stuck in an analytical dead end