Copenhagen 5 sept 2018 #WAWCPH

Thank you for making WAW memorable

We hope this site will help you discover or rediscover elements from the programme.

A wide range of subjects were covered this night: We heard of the marriage between Cloud technologies and machine learning, listened to the challenges of mobile purchases, were involved in a real-life case and were inspired to think creatively in connection to people and data.

Photos from the event

Photographer: Wai Yin Ryan Chu

Speaker Profiles

Geddy van Elburg

Geddy van Elburg

Founder Lonmoon

“People Data and Outcomes”

Geddy van Elburg (NL)

Geddy is certified web analyst (DAA: Digital Analytics Association). Her work involves assists companies and organisations at a strategic level on web analysis, website usability, online marketing activities and conversion optimisation.
With the rollout of the GDPR she has had an increased focus on assisting businesses to bridge the increasing concern of internet users on the issue of privacy on the one hand and the demands of a business on the other hand.

More about Geddy…

Peter Pfeifer - Google

Peter Pfeifer - Google

Mobile UX & Conversions Consultant - Google

“Mastering the Mobile Checkout”

Peter Pfeifer

As part of the Conversions & mUX Specialist Team in the Dublin EMEA Headquarters, Peter Nybro Pfeifer consults Google’s customers from all over Europe on topics of mobile conversions and UX. Born in Speyer, Germany, he has lived, studied and worked in Berlin, Bremen and Copenhagen, Denmark, where he spent ten years of his life working as a digital analytics specialist for Danske Spil.

More about Peter…

Links provided by Peter

How to deep dive in your product funnel performance with GA and Data Studio, Step by step guide

YOLO (you only login once): One-tap sign-up and auto sign-in on websites

How to Simulate Mobile Devices with Device Mode

Morten Busk

Morten Busk

CEO - Busk & Co

“Customer analytics strategies that grows business. Case: Virgin Mobile”

Morten Busk

Morten has extensive experience within e-commerce, digital management and consulting for some the largest online players in Europe within Retail, Luxury, Telco, BtB, Travel and Finance. Morten’s talk centre around their Virgin Mobile case study of using customer analytics strategies that had a direct impact on business growth.

Hector Martinez

Hector Martinez

Machine Learning Specialist

“Intelligent Analysis in the Cloud”

Hector Martinez

Héctor works as an analyst and developer specialized in AI and Cloud technologies. He is dedicated to assist businesses on making a better use of data by developing automation, visualisation and prediction tools. Héctor has worked with machine learning and game data since 2010 and has increased his specialities in web analytics data when he joined IIH Nordic in 2017.

Ian Pilborough

Ian Pilborough

Solutions Consultant Tealium

“Applying Machine Learning to Tag management and profiles”

Ian Pilborough

Ian Pilborough aids the growth of the company’s partner network and provides guidance to customers, allowing them to unlock the full potential of their data.
Ian, having joined Tealium after a successful career at Oracle as a Product Evangelist, is now based in the UK, near Tealium’s rapidly growing EMEA HQ in Reading. He now passionately promotes the process of breaking down data silos, orchestrating data well and creating efficient data supply chains.
For Ian there isn’t a problem in the modern world that cannot be solved with better data, which most people already have, they simply lack the ability to unlock it.

Review Previous WAW CPH events

11 April 2018

21 Feb 2018

Read more…

WAW CPH Partners

Earlier Talks – WAW CPH

Rob McLaughlin (Sky)

Omnichannel personalisation and digital data is nothing on it’s own

Laura Sayag (L’Occitane)

How L’Occitane is leveraging UX Analytics

Crt Podlogar (Red Orbit)

What to do when you’re stuck in an analytical dead end

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