Loosing knowledge on your customers

More than 50 % of Danish companies do not have consent solutions on their websites that meet the legal requirements and this can have enormous consequences. A more advanced setup is required to make the data collection more transparent to the user, which has cosequences for your data collection. 

It can have fatal consequences

The consequences of this are many. If the implemented solution does not comply with legal requirements, companies risk reprimand and criticism from Datatilsynet, and in worst cases large fines. Moreover, cookie compliance solutions have led to many people opting out of data collection for statistics and marketing purposes, which can have many consequences:

• Loss of insights into website traffic
• Consequences for remarketing
• Loss of data
• Lost opportunity to collect data along the customer journey

Hear more about the possible solutions

If you believe in data and that customers are crucial, this webinar gives you what you should focus on right now. At the webinar you will hear about three different levels of solutions, consent rates, Google’s consent solution, and how to become compliant, while also being able to take critical business decisions based on the data you collect.

With IIH Nordic and Cookie Information, your legal compliancy and data quality will achieve the highest standards. At IIH Nordic, we have experience in helping both large and small companies with implementation and on-going monitoring, and help to ensure a cookie consent solution in accordance with legal standards.