Date & time
4th November 2020 | 10.00 – 10.45
Location
Online Webinar
Price
Free
Opting out of cookies can lead to a 30% loss of data for companies, which has significant implications to the quality of decision making.
Join this webinar with both Cookie Information and IIH Nordic to learn how this can be tackled.
Loosing knowledge on your customers
More than 50 % of Danish companies do not have consent solutions on their websites that meet the legal requirements and this can have enormous consequences. A more advanced setup is required to make the data collection more transparent to the user, which has cosequences for your data collection.
It can have fatal consequences
The consequences of this are many. If the implemented solution does not comply with legal requirements, companies risk reprimand and criticism from Datatilsynet, and in worst cases large fines. Moreover, cookie compliance solutions have led to many people opting out of data collection for statistics and marketing purposes, which can have many consequences:
Hear more about the possible solutions
If you believe in data and that customers are crucial, this webinar gives you what you should focus on right now. At the webinar you will hear about three different levels of solutions, consent rates, Google’s consent solution, and how to become compliant, while also being able to take critical business decisions based on the data you collect.
With IIH Nordic and Cookie Information, your legal compliancy and data quality will achieve the highest standards. At IIH Nordic, we have experience in helping both large and small companies with implementation and on-going monitoring, and help to ensure a cookie consent solution in accordance with legal standards.
4th November 2020 | 10:00 – 10:45
Cookie compliance solutions
Technical compliance solutions
Consequences for data collection
Solutions to recapture data and lost traffic
Best practice cookie management process
How to recapture data along the way
Robert Johnson has 25+ years of experience working with consultancy and for large brands such as the TDC Group. Robert serves clients such as LEGO, Elkjøp and Bonnier Publications with his expertise on building data foundations and providing Google Cloud solutions. From his earlier work, Robert has experience with digital transformation, implementing data driven decision making mind-sets and leading agile teams of 180+ people to build data foundations and improve marketing results.
In this presentation, Robert will put data recapturing into perspective and show how different solutions unlock abilities to perform business critical analysis. He will walk through three different solutions for small companies with simple needs all the way to large companies with complex needs.
Marc is Account Manager at Cookie Information, the largest cookie consent provider in Denmark. Marc has the responsibility of partner relations at Cookie Information. Marc has experience from several start-ups working both with web development and as an account manager.
Cookie Information has over 1.000 customers who use their solution and the latest opt in rate for statistics and marketing data is about 70%. At this presentation, they will introduce their new feature connecting to Google Consent Mode, which enables data to be recaptured while still conforming to today’s legal standards.
Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. Steen’s references range from strong Nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft.