The future of data-driven business

Cookie Compliance

Implications and Solutions

Webinar – 4th November 2020 10.00 - 11.00

Date & time

4th November 2020 | 10.00 – 10.45

Location

Online Webinar

Price

Free

If you consider customers and data vital, this is what you should act on

Opting out of cookies can lead to a 30% loss of data for companies, which has significant implications to the quality of decision making.
Join this webinar with both Cookie Information and IIH Nordic to learn how this can be tackled.

Loosing knowledge on your customers

More than 50 % of Danish companies do not have consent solutions on their websites that meet the legal requirements and this can have enormous consequences. A more advanced setup is required to make the data collection more transparent to the user, which has cosequences for your data collection. 

It can have fatal consequences

The consequences of this are many. If the implemented solution does not comply with legal requirements, companies risk reprimand and criticism from Datatilsynet, and in worst cases large fines. Moreover, cookie compliance solutions have led to many people opting out of data collection for statistics and marketing purposes, which can have many consequences:

  • Loss of insights into website traffic
  • Consequences for remarketing
  • Loss of data
  • Lost opportunity to collect data along the customer journey

Hear more about the possible solutions

If you believe in data and that customers are crucial, this webinar gives you what you should focus on right now. At the webinar you will hear about three different levels of solutions, consent rates, Google’s consent solution, and how to become compliant, while also being able to take critical business decisions based on the data you collect.

With IIH Nordic and Cookie Information, your legal compliancy and data quality will achieve the highest standards. At IIH Nordic, we have experience in helping both large and small companies with implementation and on-going monitoring, and help to ensure a cookie consent solution in accordance with legal standards.

Date

4th November 2020 | 10:00 – 10:45

Topics

Cookie compliance solutions
Technical compliance solutions
Consequences for data collection
Solutions to recapture data and lost traffic
Best practice cookie management process
How to recapture data along the way

Program

10.00     Welcome – Steen Rasmussen, Co-Founder, IIH Nordic

Cookie consent – Marc Southwell, Account Manager, Cookie Information

Solutions to tracking in a privacy-focused environment – Robert Johnson, Head of Analytics & Cloud, IIH Nordic

Q&A – Steen Rasmussen, Co-Founder, IIH Nordic

10.45    Thank you and e-see you next time

This event targets …

This webinar is relevant to all companies. If you have already implemented a cookie compliance solution, if you have not yet implemented a solution or if you need assistance in ongoing monitoring of cookie compliance, then this webinar is for you.

What you take home

Both IIH Nordic and Cookie Information will touch upon the newest solutions and methods available to re-capture lost data when users opt-out of data collection for statistics and marketing purposes. You will be presented with insights into achieving a fully legal and compliant cookie solution and how to ensure a high standard of data quality.

Speakers

Robert Johnson

Robert Johnson

Head of Analytics & Cloud

Robert Johnson, IIH Nordic

Robert Johnson has 25+ years of experience working with consultancy and for large brands such as the TDC Group. Robert serves clients such as LEGO, Elkjøp and Bonnier Publications with his expertise on building data foundations and providing Google Cloud solutions. From his earlier work, Robert has experience with digital transformation, implementing data driven decision making mind-sets and leading agile teams of 180+ people to build data foundations and improve marketing results.

Solutions to tracking in a privacy-focused environment

In this presentation, Robert will put data recapturing into perspective and show how different solutions unlock abilities to perform business critical analysis. He will walk through three different solutions for small companies with simple needs all the way to large companies with complex needs.

Marc Southwell

Marc Southwell

Account Manager

Marc Southwell, Cookie Information

Marc is Account Manager at Cookie Information, the largest cookie consent provider in Denmark. Marc has the responsibility of partner relations at Cookie Information. Marc has experience from several start-ups working both with web development and as an account manager.

Cookie consent

Cookie Information has over 1.000 customers who use their solution and the latest opt in rate for statistics and marketing data is about 70%. At this presentation, they will introduce their new feature connecting to Google Consent Mode, which enables data to be recaptured while still conforming to today’s legal standards.

Steen Rasmussen

Steen Rasmussen

Co-Founder, Digital Strategist & Senior Partner

Host: Steen Rasmussen, IIH Nordic

Steen is one of Denmark’s most recognized digital analysts and an international speaker acknowledged as a leading expert on the subject. Steen’s references range from strong Nordic brands such as Vestas and VisitDenmark to international clients like Oracle, Johnson & Johnson and Microsoft.

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