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Digital Marketing

AI in Digital Marketing: Why human expertise still matters in the age of automation

The rapid advancement of AI technology in digital marketing has sparked both excitement and concern among industry … see more

Read our analysis about the use of AI in campaign optimization

  • Anela Dzapo
  • 3 min. reading time

Digital Marketing

SEO News: December 2024 

The year ended with significant developments in SEO and search engines, setting the direction for 2025. Here … see more

Discover December's major SEO updates:

  • Viktoria Steuber
  • 3 min. reading time

Digital Marketing

The Future of Digital Marketing: Key Trends for 2025

As we step into 2025, the digital marketing world feels like it’s standing on the edge of … see more

Read about the trends that are going to define digital marketing in 2025

  • Jonas Østerbye
  • 4 min. reading time

Digital Marketing

What does the European Accessibility Act (EAA) mean for your business?

The EAA comes into force on 28 June 2025, requiring businesses to ensure accessibility on their digital … see more

Read about how the EAA IS going to affect your business

  • Line Sand Kristoffersen
  • 4 min. reading time

Digital Marketing

SEO News from November 2024

This month’s big news is all about SearchGPT, AI integration and an important update from Google. Here … see more

Read the most important news of the month in the business of SEO

  • Viktoria Steuber
  • 3 min. reading time

Digital Marketing

AI Overviews: Google’s new search technology and the implications for SEO

With the launch of AI Overviews in many parts of the world, Google has taken a step … see more

Get an in-depth insight into how AI Overview will change the field of SEO

  • Line Sand Kristoffersen
  • 4 min. reading time

Digital Marketing

How helpful content can get your website to the top of search results

When it comes to ranking at the top of the search results, there’s one factor that’s particularly … see more

Learn about helpful content and how to use it to your advantage

  • Viktoria Steuber
  • 3 min. reading time

Digital Marketing

Google SGE is knocking: How Google has evolved over time

For users who want a customized search experience, the future outlook for Google SGE is very promising. … see more

Learn more about Google's history before the launch of SGE

  • 6 min. reading time

Digital Marketing

Navigating Digital Marketing in the Post-3rd-party-cookie Era

In the ever-shifting world of digital marketing, new rules are in play. Changes in rules and tech … see more

Unleash your potential with a data setup designed for the post third party cookie era.

  • Jonas Østerbye
  • 5 min. reading time

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“Complete satisfaction due to honesty, thoroughness and competence”

In relation to Zleep Hotel’s collaboration with IIH Nordic, I can only say that we are completely satisfied! IIH Nordic is super skilled and competent, they are always well prepared and provide good input on what we can do better. They are also very honest and real, which for me is incredibly important. I’m really happy with the collaboration, and there’s nothing but a big pat on the back from here.

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Bettina Wähling

Marketing Manager

Zleep Hotels A/S

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