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Keep up to date within data, web analytics and digital marketing

Digital Marketing

How helpful content can get your website to the top of search results

When it comes to ranking at the top of the search results, there’s one factor that’s particularly … see more

Learn about helpful content and how to use it to your advantage

  • Viktoria Steuber
  • 3 min. reading time

Digital Marketing

Google SGE is knocking: How Google has evolved over time

For users who want a customized search experience, the future outlook for Google SGE is very promising. … see more

Learn more about Google's history before the launch of SGE

  • 6 min. reading time

Digital Marketing

Navigating Digital Marketing in the Post-3rd-party-cookie Era

In the ever-shifting world of digital marketing, new rules are in play. Changes in rules and tech … see more

Unleash your potential with a data setup designed for the post third party cookie era.

  • Jonas Østerbye
  • 5 min. reading time

Digital Marketing

tandlægen.dk increases traffic by 170.3% through SEO

CASE ABOUT TANDLÆGEN.DK Tandlægen.dk, founded in 2016, is a nationwide chain of dentists. With 46 clinics across … see more

Read about how tandlægen.dk optimised their SEO efforts and boosted their results

  • 3 min. reading time

Digital Marketing

Chronicle in Børsen: Google’s new AI search engine will change the way we search

Christian Doeleman-Lassen, Director of Digital Marketing Strategy, IIH Nordic Debate article published in Børsen d. July 7, … see more

Googles nye AI-søgemaskine vil ændre vores søgning

Read Christian Doeleman-Lassen's feature article on SGE and its expected impact

  • 4 min. reading time

Digital Marketing

Debate: Artificial intelligence has one major weakness we need to be aware of

Lars Gudbrandsson, CEO, IIH Nordic Published in Børsen on June 19, 2023 The development of AI – … see more

Lars Gudbrandsson comment in Børsen: AI's big weakness

  • 3 min. reading time

Digital Marketing

GOOGLE ANALYTICS × THE NORWEGIAN DATA AUTHORITIES

On March 1st, 2023 the Norwegian Data Protection Authorities published an article in relation to questioning the … see more

Get insights into how Norwegian authorities regulate Google Analytics usage.

  • 5 min. reading time

Digital Marketing

Google Analytics × The Danish Data authorities

We tried to answer the questions you may have about The Danish Data Authority’s latest update (21st … see more

  • 4 min. reading time

Digital Marketing

3 useful takeaways from BrightonSEO

Learn how to take advantage of the possibilities in Google My Business, among other things. … see more

Read about the highlights from this weekend's BrightonSEO

  • 2 min. reading time

We have helped national and international companies.

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“Consultancy provides competencies to business partners”

IIH has helped us with general knowledge about AdWords and we have also received concrete tips for small changes that can optimise our ads.

Kasper Hare Jensen

IT-R

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