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Keep up to date within data, web analytics and digital marketing

Strategy

One size doesn’t fit all 

– Thoughts on a business-first approach to digital analytics For more than a decade, digital analytics has … see more

Thoughts on a business-first approach to digital analytics

  • 6 min. reading time

Strategy

Why your data strategy needs a business-first mindset

A reflection on key insights from the Data Innovation Summit 2025 In the fast-paced world of data … see more

Entangling the AI hype

  • John Synnes
  • 5 min. reading time

Strategy

Navigating AI for Sales and Marketing: Do’s and Don’ts for Ecommerce and Digital Marketing Directors

In the rapidly evolving landscape of Ecommerce and digital marketing, harnessing the power of AI is not … see more

Take control of data quality in GA4 using Google Cloud at scale.

  • 5 min. reading time

Strategy

Unlocking growth in 2024: Key digital marketing trends that will pave the way

Welcome to 2024, a year where the digital world is transforming at an unprecedented pace, inviting us … see more

Learn about current trends in digital marketing and enter 2024 well-prepared.

  • Jonas Østerbye
  • 5 min. reading time

Strategy

Why is link building still relevant in 2024?

It’s hard to avoid the term “link building” when talking about digital marketing. It’s a strategic practice … see more

Learn link building and utilize it in your SEO strategy.

  • 4 min. reading time

Strategy

Google SGE´s launch in Denmark: What to expect?

Google has in several countries rolled out a new update called Google Search Generative Experience (SGE) which … see more

Prepare for the launch of Google SGE so you can use it to your advantage.

  • 4 min. reading time

Strategy

Future-ready Measurement in the Post-3rd Party Cookie Era

In the rapidly evolving digital landscape, marketers are facing a wave of challenges that fundamentally alter how … see more

Future-proof your analytics setup with a third-party cookie-free strategy

  • 7 min. reading time

Strategy

The Future of E-Commerce in 2023: Insights from Danish Digital Leaders

A Glimpse into the Danish E-commerce Conference 2023 For those looking to catch a glimpse of the … see more

Gain insights into current trends in e-commerce from some of the industry's leading figures

  • 2 min. reading time

Strategy

Effective tracking with Data Layer Monitor

New method for data tracking At IIH Nordic, we have identified a challenge that is crucial to … see more

Learn more about how Data Layer Monitor optimises our customers' analytics strategy

  • 3 min. reading time

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Christian Iversen

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