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Web Analytics & AI

Subscription Analytics?  – Why Google Analytics ecommerce tracking fails for Subscription Businesses and what to do about it

In the world of eCommerce, Google Analytics (GA) has been a cornerstone for tracking and analyzing customer … see more

Read how you can use GA4 if your business is subscription-based

  • 4 min. reading time

Web Analytics & AI

Use your data smarter to achieve your marketing goals: Introduction to Analytics Hub

With data at the centre of decision-making, businesses are constantly challenged to meet the ever-evolving demands of … see more

Discover how Analytics Hub helps you make the most of your data for better decisions.

  • 4 min. reading time

Web Analytics & AI

How to avoid losing your data from Universal Analytics

In 2023, Universal Analytics (UA) shut down, and since then GA4 has taken over as an important … see more

Get help extracting your data

  • 2 min. reading time

Web Analytics & AI

Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in … see more

Discover how GA4 conversions can improve your dashboards via BigQuery integration

  • 10 min. reading time

Web Analytics & AI

Consent Mode v2 – A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the … see more

Understand the technical aspects of Consent Mode v2 and improve your data collection.

  • 23 min. reading time

Web Analytics & AI

5 tips on how AI can optimize your content production

For many, AI has become a constant companion in their daily lives, ready to help around the … see more

Save time and resources with our top tips for using AI for content production.

  • 4 min. reading time

Web Analytics & AI

Latest news on GA4 – November 2023

As the Nordic winds blow and the Northern Lights dance across the sky, we bring you a … see more

  • 4 min. reading time

Web Analytics & AI

Consent Mode Update and its Impact on Advertisers

The European Commission has recently designated Google as a gatekeeper under the Digital Markets Act (DMA), a … see more

Read about everything you need to know about Consent Mode and find out what it means for you

  • 6 min. reading time

Web Analytics & AI

Latest updates in GA4 – September 2023

As we transition into the vibrant hues of autumn, we’re happy to keep you in the loop … see more

Read about the latest GA4 news in our September review

  • 4 min. reading time

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At IIH Nordic we experience a close professional communication with a high level of professionally relevant information that promotes our goals of optimising our business. IIH Nordic is also good at receiving input, which is favourable for a proactive and creative process/dialogue.

Ikea

Steen Kirkegaard

Web Communication Specialist

Ikea

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