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Web Analytics & AI

Subscription Analytics?  – Why Google Analytics ecommerce tracking fails for Subscription Businesses and what to do about it

In the world of eCommerce, Google Analytics (GA) has been a cornerstone for tracking and analyzing customer … see more

Read how you can use GA4 if your business is subscription-based

  • Steen Rasmussen
  • 4 min. reading time

Web Analytics & AI

Use your data smarter to achieve your marketing goals: Introduction to Analytics Hub

With data at the centre of decision-making, businesses are constantly challenged to meet the ever-evolving demands of … see more

Discover how Analytics Hub helps you make the most of your data for better decisions.

  • 4 min. reading time

Web Analytics & AI

How to avoid losing your data from Universal Analytics

In 2023, Universal Analytics (UA) shut down, and since then GA4 has taken over as an important … see more

Get help extracting your data

  • 2 min. reading time

Web Analytics & AI

Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in … see more

Discover how GA4 conversions can improve your dashboards via BigQuery integration

  • 10 min. reading time

Web Analytics & AI

Consent Mode v2 – A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the … see more

Understand the technical aspects of Consent Mode v2 and improve your data collection.

  • 23 min. reading time

Web Analytics & AI

5 tips on how AI can optimize your content production

For many, AI has become a constant companion in their daily lives, ready to help around the … see more

Save time and resources with our top tips for using AI for content production.

  • 4 min. reading time

Web Analytics & AI

Latest news on GA4 – November 2023

As the Nordic winds blow and the Northern Lights dance across the sky, we bring you a … see more

  • 4 min. reading time

Web Analytics & AI

Consent Mode Update and its Impact on Advertisers

The European Commission has recently designated Google as a gatekeeper under the Digital Markets Act (DMA), a … see more

Read about everything you need to know about Consent Mode and find out what it means for you

  • 6 min. reading time

Web Analytics & AI

Latest updates in GA4 – September 2023

As we transition into the vibrant hues of autumn, we’re happy to keep you in the loop … see more

Read about the latest GA4 news in our September review

  • 4 min. reading time

We have helped national and international companies.

Should we also help you?

“Customised efforts that have long since paid for themselves”

IIH Nordic delivered a solid, thorough and professional Google AdWords set-up for us, which reflected knowledge of our business, campaigns and the market. We could easily continue working on the campaigns ourselves, but have also subsequently used IIH Nordic for sparring and help. Our results (relevant visitors and customer leads) via Google AdWords have improved significantly after we created a new set-up that has long since paid for itself.

Nic Christiansen

Anette Breit Mortensen

Project Manager

Nic Christiansen Gruppen

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