Search
Englishen
Menu

Knowledge.

Keep up to date within data, web analytics and digital marketing

Web Analytics & AI

Subscription Analytics?  – Why Google Analytics ecommerce tracking fails for Subscription Businesses and what to do about it

In the world of eCommerce, Google Analytics (GA) has been a cornerstone for tracking and analyzing customer … see more

Read how you can use GA4 if your business is subscription-based

  • Steen Rasmussen
  • 4 min. læsetid

Web Analytics & AI

Use your data smarter to achieve your marketing goals: Introduction to Analytics Hub

With data at the centre of decision-making, businesses are constantly challenged to meet the ever-evolving demands of … see more

Discover how Analytics Hub helps you make the most of your data for better decisions.

  • Debora Ceccato
  • 4 min. læsetid

Web Analytics & AI

How to avoid losing your data from Universal Analytics

In 2023, Universal Analytics (UA) shut down, and since then GA4 has taken over as an important … see more

Get help extracting your data

  • 2 min. læsetid

Web Analytics & AI

Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in … see more

Discover how GA4 conversions can improve your dashboards via BigQuery integration

  • 10 min. læsetid

Web Analytics & AI

Consent Mode v2 – A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the … see more

Understand the technical aspects of Consent Mode v2 and improve your data collection.

  • 23 min. læsetid

Web Analytics & AI

5 tips on how AI can optimize your content production

For many, AI has become a constant companion in their daily lives, ready to help around the … see more

Save time and resources with our top tips for using AI for content production.

  • 4 min. læsetid

Web Analytics & AI

Latest news on GA4 – November 2023

As the Nordic winds blow and the Northern Lights dance across the sky, we bring you a … see more

  • 4 min. læsetid

Web Analytics & AI

Consent Mode Update and its Impact on Advertisers

The European Commission has recently designated Google as a gatekeeper under the Digital Markets Act (DMA), a … see more

Read about everything you need to know about Consent Mode and find out what it means for you

  • 6 min. læsetid

Web Analytics & AI

Latest updates in GA4 – September 2023

As we transition into the vibrant hues of autumn, we’re happy to keep you in the loop … see more

Read about the latest GA4 news in our September review

  • 4 min. læsetid

We have helped national and international companies.

Should we also help you?

“Satisfaction with long-term co-operation”

I have been very pleased with our long co-operation with IIH Nordic. I experience them as optimal sparring partners, partly because they are able to think proactively on behalf of Gyldendal Education.

Gyldendal uddannelse

Laura Kock

Project manager

Gyldendal Uddannelse

Get news about trends and knowledge within online marketing.

Get a pling in your inbox every time we share knowledge about trends and trends, as well as invitations to our events.