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Web Analytics & AI

GA4 Client-Side Data Redaction – How to remove PII from your data before you collect it

In my recent article, I explored the potential of GA4 as a core component in crafting a … see more

How to use GA4 to implement client-side data reaction for improved security.

  • 14 min. læsetid

Web Analytics & AI

Know your data before implementing an AI solution

AI is evolving rapidly, and many companies are working on how to get the most out of … see more

Learn more about what a generative AI solution requires from your data

  • 3 min. læsetid

Web Analytics & AI

GA4 – The CDP You Didn’t Know You Had

This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 – … see more

How GA4 can be used as a CDP to boost your marketing efforts.

  • 14 min. læsetid

Web Analytics & AI

GA4 Time Travel – Bridging UTC and Local Timezones

Navigating the intricacies of data in GA4’s raw-data has its own hurdles. A good example is the … see more

Discover how you can synchronise GA4 data across time zones efficiently.

  • 6 min. læsetid

Web Analytics & AI

Debugging Google Analytics Tracking for Mobile Apps – A Guide for Beginners

Are you a digital analyst looking to implement and debug Google Analytics tracking via Firebase for your … see more

Learn how to effectively debug Google Analytics tracking in your mobile apps.

  • 14 min. læsetid

Web Analytics & AI

Unleash the Potential of PostHog Analytics Platform with GTM

In today’s data-driven world, understanding user behavior is crucial for any business. Product analytics platforms like PostHog … see more

Discover how PostHog can utilise Google Tag Manager for powerful analytics.

  • 5 min. læsetid

Web Analytics & AI

How to replicate the GA4 Path Exploration report with BigQuery SQL?

The New Google Analytics (GA4) comes with a new Exploration feature, which allows GA users to deep-dive … see more

Recreate and customise GA4 Path Exploration with BigQuery SQL for better data visualisation.

  • 5 min. læsetid

Web Analytics & AI

GTM Server-Side Tagging – Better Data & More Control

Over the last many months we have been running a series of beta tests and projects for … see more

Learn how server-side tagging in GTM provides better data and more control over your tags.

  • 5 min. læsetid

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“Complete satisfaction due to honesty, thoroughness and competence”

In relation to Zleep Hotel’s collaboration with IIH Nordic, I can only say that we are completely satisfied! IIH Nordic is super skilled and competent, they are always well prepared and provide good input on what we can do better. They are also very honest and real, which for me is incredibly important. I’m really happy with the collaboration, and there’s nothing but a big pat on the back from here.

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Bettina Wähling

Marketing Manager

Zleep Hotels A/S

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