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Web Analytics & AI

GA4 Client-Side Data Redaction – How to remove PII from your data before you collect it

In my recent article, I explored the potential of GA4 as a core component in crafting a … see more

How to use GA4 to implement client-side data reaction for improved security.

  • 14 min. reading time

Web Analytics & AI

Know your data before implementing an AI solution

AI is evolving rapidly, and many companies are working on how to get the most out of … see more

Learn more about what a generative AI solution requires from your data

  • 3 min. reading time

Web Analytics & AI

GA4 – The CDP You Didn’t Know You Had

This article is a write-up of my talk at MeasureCamp Czechia in Prague in September 2023 – … see more

How GA4 can be used as a CDP to boost your marketing efforts.

  • 14 min. reading time

Web Analytics & AI

GA4 Time Travel – Bridging UTC and Local Timezones

Navigating the intricacies of data in GA4’s raw-data has its own hurdles. A good example is the … see more

Discover how you can synchronise GA4 data across time zones efficiently.

  • 6 min. reading time

Web Analytics & AI

Debugging Google Analytics Tracking for Mobile Apps – A Guide for Beginners

Are you a digital analyst looking to implement and debug Google Analytics tracking via Firebase for your … see more

Learn how to effectively debug Google Analytics tracking in your mobile apps.

  • 14 min. reading time

Web Analytics & AI

Unleash the Potential of PostHog Analytics Platform with GTM

In today’s data-driven world, understanding user behavior is crucial for any business. Product analytics platforms like PostHog … see more

Discover how PostHog can utilise Google Tag Manager for powerful analytics.

  • 5 min. reading time

Web Analytics & AI

How to replicate the GA4 Path Exploration report with BigQuery SQL?

The New Google Analytics (GA4) comes with a new Exploration feature, which allows GA users to deep-dive … see more

Recreate and customise GA4 Path Exploration with BigQuery SQL for better data visualisation.

  • 5 min. reading time

Web Analytics & AI

GTM Server-Side Tagging – Better Data & More Control

Over the last many months we have been running a series of beta tests and projects for … see more

Learn how server-side tagging in GTM provides better data and more control over your tags.

  • 5 min. reading time

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