Date & time
Thursday September 12th 2019 | 12:30pm – 4:00pm
Location
artnet
The Woolworth Building
233 Broadway 26th floor, New York, NY 10279
googleAnalyticsR – becoming a power user with Mark Edmondson
The man, the expert
Mark Edmondson is one of five official Google Developer Experts for Google Analytics (GDE) in the world and plays an active role in the strategic development of Google’s data analytics product offering. He is also an enthusiastic and loved ambassador for R, taking part in the online community via his blog and on Twitter under @HoloMarkeD. Mark’s background includes an MSci in Physics from King’s College London, and today he works at IIH Nordic as a Data Engineer, working on the architecture of data analysis pipelines mainly in the Google Cloud Platform, using technologies such as BigQuery and Tensorflow to help productionise data science and machine learning models.
Mark is also a well-known international speaker, drawing on his experience of working with a variety of international companies across many sectors, combining the worlds of marketing and analytics. His contributions to open source are headed by his R packages that work with Google Cloud and Analytics APIs, of which the most popular is googleAnalyticsR. On his blog at http://code.markedmondson.me Mark also writes about other aspects of data engineering such as the usage of Docker, Kubernetes and R/Python within data science applications, featuring walkthroughs for data engineering, data science, web analytics, and software development.
Masterclass Workshop
This half day workshop delivers a direct interactive learning forum with Mark Edmondson. His many years of experience from both sides of the proverbial table (marketing and analytics) will be of great use to senior professionals working in data analytics and marketing. With Mark’s advice, you will be able to better recognize data quality issues and untapped potential in your data collection. Using these tools in your daily work will help you transform your company, brand, and the processes thereof on the road to better, more meaningful data.
In this masterclass, Mark will share his knowledge on:
After the masterclass, you will have learned:
Program
12.30 Register and coffee
13.00 Welcome
13.10 Session 1: Setting up the perfect googleAnalyticsR environments
14.00 Break
14.10 Session 2: Using the API data: Statistical Modeling and Shiny dashboards
15.00 Break
15.10 Session 3: Use case example: Setting up automated dashboards for 1 billion users
16.00 Thank you for today
Masterclass Instructor
Mark Edmondson
Senior Data Scientist
IIH NordicMark Edmondson, Senior Data Scientist at IIH Nordic and Google Developer Expert
Mark Edmondson is one of five official Google Developer Experts for Google Analytics (GDE) in the world and plays an active role in the strategic development of Google’s data analytics product offering. Mark is a recognized speaker within his fields of expertise and gave a talk at this year’s Superweek in Hungary. He has considerable experience as an international speaker, introducing concepts such as machine learning, cloud computing, and data programming as part of his role as a Google Developer Expert.
At IIH Nordic, he works with the architecture of datalakes, BigQuery, and Machine Learning. Mark is eager to learn new techniques and explore new data and has experience working with a variety of data. He is the author of several R packages interfacing with Google API’s, such as Google Analytics, Search Console, Cloud Storage, BigQuery, and Compute Engine.