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Anela Dzapo

Senior Paid Media Specialist

Digital Marketing

Landing Page Experience: What Does Google’s Latest Update Mean for Your Google Ads Campaigns?

Google has just announced a new update that places even greater focus on the user experience on … see more

Supercharge Your Google Ads: AI-Powered Landing Pages That Convert!

  • Anela Dzapo
  • 3 min. reading time

Digital Marketing

AI in Digital Marketing: Why human expertise still matters in the age of automation

The rapid advancement of AI technology in digital marketing has sparked both excitement and concern among industry … see more

Read our analysis about the use of AI in campaign optimization

  • Anela Dzapo
  • 3 min. reading time

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“Impressive results across services”

IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. The collaboration focuses on Express Bank’s business and on creating online visibility and generating quality traffic that creates conversions and a positive bottom line. The professionalism is top notch, and since the beginning of the collaboration, IIH has grown organic traffic from Google by 125% and the number of conversions from Google Ads by 25% while reducing the cost per conversion by 12%. IIH Nordic is a fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank’s business as if it were their own baby.
Translated with DeepL.com (free version)

Express_Bank

Jenny Gaffner

Head of Marketing

Express Bank

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