For many, AI has become a constant companion in their daily lives, ready to help around the clock, whether it’s translating text into a foreign language or providing inspiration for their next trip. AI has also proven itself in many work contexts, not least in content production. But how can you use AI technology like ChatGPT to create content? Here are five tips to help you take advantage of artificial intelligence in your content production.
Tip #1: Get a favorite sparring partner
An assignment has landed on your desk and you need to create content on a topic you don’t know much about. In these cases, there’s usually a lot of research involved, but with AI on your side, it’s quick and efficient to get the process started. ChatGPT is a great tool for sparring and brainstorming.
You can ask open-ended questions about the topic you are working on when using ChatGPT for brainstorming. The responses from ChatGPT can provide new perspectives, ideas, and inspiration for content development. You can also use ChatGPT to explore different angles and add variety to the brainstorming process. By asking different questions and challenging ChatGPT with specific scenarios or requirements, you can get unique and creative input for content development.
Tip #2: No more writer’s block
In the writing process, there are times when you hit a wall that is almost impossible to get over. The infamous writer’s block is familiar to most, and it’s a major drag on efficiency. Fortunately, there is help when using AI in your writing process. ChatGPT can be used as an interactive writing partner.
If you have writer’s block, you can use ChatGPT to suggest topics, angles, ideas, or specific pieces of text. You can also use AI to have a conversation about the topic you’re writing about to get new perspectives on the assignment. ChatGPT and other AI tools are particularly useful for suggesting how to structure text and which paragraphs to include. It can be a great help in overcoming writer’s block and increasing efficiency.
Tip #3: Use AI to create catchy headlines
All the text is ready to publish, but the headline isn’t quite right and you’re staring at the blinking cursor. If the final tweaks don’t seem to be working, it’s useful to get input on what a headline might look like. This is where AI can make a big difference.
ChatGPT can be the solution to your problem if you use it to generate suggestions for new headlines. Feed the AI the text you’ve written, and you’ll instantly receive a myriad of new headline suggestions. To get the best results, it’s important to be specific in your instructions. For example, you may have an important keyword that you want to be at the very beginning of the headline. Or it may be that the headline cannot exceed a certain length. A good tip is to let ChatGPT create a number of different options that you can pick and choose from and then mix and match them.
Tip #4: Adapt your tone of voice to your target audience
Knowing your audience is critical to content development. It helps create content that is relevant, valuable, and engaging to them. With a deep understanding of your audience, you can tailor your content to their needs, interests, language, and preferences. Part of the process of knowing your audience is communicating with them in the right tone. And AI can do the work for you, so you can be confident that the message is being delivered the way it should be.
An easy way to ensure the right tone is to provide ChatGPT with examples of content that has been used in previous communications with the target audience. This way, your AI assistant can identify which tone is the right one to use. You may also want to make the tone more formal, fresh or something else entirely. In this case, ChatGPT can quickly rewrite the current content so that it appears in a different tone.
Tip #5: Let AI explain the complex topics
Sometimes you work with topics and subject areas that require your deep focus to understand the meaning. Communicating this type of content to the target audience is often a difficult and sometimes time-consuming task. This is where AI can make the task significantly easier, saving you valuable time and resources.
A simple approach is to ask ChatGPT to explain the topic to a child. For example, if you need to create content about blockchain, you can ask ChatGPT to explain the topic to an 8-year-old. It will make it easier for you to understand the essence of blockchain by presenting the topic in a simple way. This allows you to more easily communicate complex topics to your target audience and adjust the wording and tone of voice to strike the right chord.
Bonus Tip: Remember that AI is an assistant
There’s no doubt that AI can free up valuable time and resources that can be used for other content tasks. However, it’s important to remember that ChatGPT is a tool and not a substitute for human creativity, analysis and judgment. Therefore, AI should be seen as a useful assistant that can provide input and inspiration, but ultimately still requires a human hand to bring it to life in reality.
