We are proud and excited to share that we have been nominated for the Global Search Awards 2025 – not just once, but three times!
The Global Search Awards celebrate innovation and creativity within SEO, PPC, and content marketing across industries and markets worldwide. Being among the nominees is a strong recognition of our work and proof that our efforts can stand alongside the very best globally.
Best Use of Search – Real Estate & Property: Large
IIH Nordic & Boligsiden: Transforming Danish Property Search Through Strategic SEO
Together with Boligsiden, we have created an SEO strategy that combines technical innovation, AI, and user insights to make property search in Denmark even more relevant, fast, and user-friendly.
Boligsiden aimed to strengthen its position in a highly competitive market, where all major players were experiencing declines in organic traffic. The goal was to achieve growth through a mix of technical innovation and data-driven SEO strategy – and the results speak for themselves.
Our approach
We developed an SEO strategy focused on strengthening Boligsiden’s visibility in a challenging market. The effort was built on three pillars: technical optimization, targeted content development, and continuous monitoring. By combining technical improvements with new types of content and ongoing performance analysis, we created a solution that not only improved search visibility but also enhanced the user experience.
Impact that counts
Boligsiden achieved significant growth in organic traffic, stronger rankings on high-value keywords, and a noticeably better user experience. At the same time, they maintained their position as Denmark’s most visited real estate portal – in a market where competitors were losing ground.
Best Use of Search – B2B (PPC): Large
IIH Nordic & Q8: Transforming Fuel to E-Mobility Leadership
Together with Q8, we developed a PPC strategy that supports the company’s transformation from a traditional energy provider into a leading player in e-mobility. Through precise targeting and strong messaging, search became a key driver of real business value.
The automotive and transport industry is undergoing rapid transformation, driven by electrification, new consumer behaviors, and increasing sustainability demands. In this shift, search became the strategic tool that enabled Q8 to gain market share and strengthen its position.
Our approach
We built a PPC structure with hyperlocal targeting, multilingual campaigns, and segmentation based on user needs. Continuous A/B testing and optimization ensured that the messaging resonated with private users, business customers, and international audiences alike.
The strategy was anchored in changing consumer needs – from commuters looking for flexibility to eco-conscious drivers demanding greener alternatives. This differentiated approach positioned Q8 as a trustworthy and modern player in an industry undergoing fundamental change.
From strategy to impact
Q8 succeeded in significantly strengthening its digital presence, dramatically reducing cost per conversion, and achieving higher relevance in search results. The initiative directly supported the company’s transition toward e-mobility and positioned Q8 as a competitive, forward-looking brand in a changing industry.
Best Use of Search – Automotive: Large
IIH Nordic & Q8: Transforming Fuel to E-Mobility Leadership
The fact that the case has also been nominated in the Automotive category highlights its strength and broad relevance. The initiative not only delivered strong results in a B2B context but also set new benchmarks within the automotive and transport sector.
Search became the lever that helped Q8 accelerate its transition to e-mobility – and thereby contribute to a greener future. We are proud to have played a role in this transformation.
An international recognition
Being nominated for the Global Search Awards is proof that our focus on strategy, innovation, and measurable impact creates value – not only in Denmark but also from an international perspective.
A big thank you to our clients for the collaboration and trust – without you, there would be no nominations.
And a huge shout-out to the entire team here at IIH Nordic, who work passionately every day to deliver results that truly make a difference. We are now looking forward to the award show in Dublin this October – where we’ll celebrate ourselves, our clients, and the entire industry.
