Danish
This month’s major updates focus on AI models, ChatGPT features, and Google’s latest initiatives. Here are the four key points:
- DeepSeek-R1 challenges ChatGPT as an open source AI model
- ChatGPT introduces reminders and recurring tasks
- Google updates guidelines for quality and spam
- Google tests AI-generated summaries with translation
1. DeepSeek-R1: The open AI model that challenges ChatGPT
Chinese AI company Deep Seek has launched Deep Seek-R1, an open source AI model that matches OpenAI’s ChatGPT in performance. This development marks a shift towards more accessible and cost-effective AI technology.
What is DeepSeek-R1?
DeepSeek-R1 is an advanced language model designed to mimic human thinking and reasoning. It is capable of handling complex tasks in math, coding and logical thinking. The model is open source and freely available, promoting transparency and collaboration in the AI community.
How is it different from ChatGPT?
While both DeepSeek-R1 and ChatGPT are powerful language models, DeepSeek-R1 stands out for its open source approach and low development cost. It was developed with a budget of only $5.6 million, which is significantly lower than the amounts spent on similar models in the US. This efficiency has led to widespread adoption and has called into question the high costs associated with traditional AI models.
Implications for the AI industry
The launch of DeepSeek-R1 has generated significant attention in the AI industry. Its success highlights the potential of open source innovation and could lead to a more democratic approach to AI development. Furthermore, it has raised questions about the effectiveness of existing trade restrictions and highlighted the need to rethink strategies in AI research and development.
At IIH Nordic, we closely follow these developments in AI technology. We are ready to help your business understand and utilize the latest AI tools and models to improve your digital strategies.
2. ChatGPT introduces reminders and recurring tasks
As AI becomes a more important part of our everyday lives, OpenAI continues to expand ChatGPT’s functionality. The latest update introduces two groundbreaking features: reminders and recurring tasks, making ChatGPT an even more integrated and indispensable assistant in both work and personal life.
What are the new features?
- Reminders:
Now you can ask ChatGPT to remind you of important tasks, deadlines or events. It acts as a personal assistant that keeps track of your calendar and sends notifications so nothing is forgotten. - Recurring tasks:
With this feature you can automate recurring tasks such as sending weekly status reports, scheduling meetings or even reminding you to empty your mailbox. The feature allows the user to set up customized workflows without the need for complex third-party tools.
For SEO specialists, this can be a time-saving feature for organizing campaigns, monitoring updates and collaborating with teams. The feature shows how AI tools are becoming an increasingly important partner in everyday life.
3. Google updates: Google updates Search Quality Rater Guidelines: What does it mean for SEO?
Google has adjusted its Search Quality Rater Guidelines (SQR Guidelines) to better handle AI-generated content and new forms of spam. These updates could have a major impact on how content is evaluated and ranked in search results.
What’s new?
- AI content gets an official definition: Google recognizes generative AI content and sets stricter requirements for quality and value.
- Three new types of spam:
- Abuse of expired domains – Buying and reusing old domains to manipulate search results.
- Website reputation abuse – When established websites allow third parties to publish low-quality content.
- Abuse of scaled content – Large amounts of low-quality content, often generated by AI.
How can you adapt?
To avoid negative impact, companies should focus on ‘helpful content’ that follows E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines and ensure AI-generated content is relevant, credible and valuable.
4. Google introduces AI-generated listings with translation
Google continues to test and further develop their search engine with AI technology and has now trial launched a feature that combines AI-generated summaries with automatic translation. This update will enable users to get quick and accurate summaries of content in multiple languages directly in search results.
The feature is designed to make information more accessible across language barriers and can especially benefit businesses that want to reach a global audience. For SEO, this means that content now has the opportunity to become more visible, even without local translation, making quality and relevance even more important.
At IIH Nordic, we keep an eye on how Google’s AI technologies affect SEO, and we can help you adapt your strategy to these new developments.
Would you like to learn more about current AI advancements and the evolution of search engines? Feel free to reach out and schedule an informal consultation to explore how we can enhance your SEO strategy.
