Danish
With data at the centre of decision-making, businesses are constantly challenged to meet the ever-evolving demands of data analysis and reporting. Whether your challenge is optimising marketing budgets, understanding user behaviour or streamlining internal processes, the need for high-quality analytics solutions has never been greater. Introducing Analytics Hub: an advanced data analytics product designed to help take these challenges off your shoulders.
What is Analytics Hub?
Analytics Hub is a comprehensive data model and reporting tool designed to leverage insights from various Google marketing platforms such as GA4, Google Ads and Google Search Console. It’s a data warehousing solution that provides valuable insights in a structured way so you can improve your data and marketing strategy based on the needs of your users and the challenges your business faces. As there is no extensive setup or schema creation required, you can start using the product right away.
Why do you need it?
Offering value in auditing, implementing and integrating measurement plans, the Analytics Hub is tailored for customers looking for advanced analytical capabilities and customers who need standardised analytical frameworks across different departments. It is especially beneficial for organisations that have recently migrated to GA4 or have implemented new websites.
Key features and benefits
The Analytics Hub consists of two key components that work seamlessly together to provide comprehensive data analysis capabilities: a fully maintained data model and a ready-to-use dashboard.
Fully maintained data model: At the heart of the Analytics Hub is a fully maintained data model designed to leverage insights from various Google marketing platforms such as GA4, Google Ads and Google Search Console. This robust data model generates ready-to-use tables in the data warehouse, eliminating the need for extensive schema setup and creation and ensuring immediate usability and availability for analysis. The model automatically populates with daily data, providing seamless and up-to-date insights. In addition, it can be easily integrated with the customer’s existing cloud data tables, maximising the potential for business intelligence (BI) and enhancing the capabilities of the customer’s analytics infrastructure.
Ready-to-use dashboard: To complement the data model, Analytics Hub includes a standard dashboard powered by Looker Studio. This easy-to-use dashboard offers intuitive data visualisation and analysis tools so you can easily explore, analyse and visualise your data.
In addition to the key features of the products, these are the benefits you can look forward to when you implement Analytics Hub in your data strategy,
- Seamless integration with other tools: Analytics Hub integrates easily with other popular data visualisation tools such as Power BI and Tableau, providing flexibility and choice in how businesses interact with and present their data.
- Works in multiple cloud servicesstrong: Analytics Hub is not limited to Google Cloud; it seamlessly integrates with Microsoft Azure and AWS, giving customers flexibility and scalability.
- Customise to your needs Depending on your needs, Analytics Hub can be customised with additional Google data sources or expanded into a full-fledged data warehouse/data lake project.
- Specialised views: Whether standard websites or e-commerce platforms, Analytics Hub offers specialised views that provide insights into user behaviour, conversion rates and much more.
Together, these benefits help you understand how your business is performing and how your users behave, so you can develop the optimal marketing strategy and achieve your goals.
Empowers marketers to maximise the value they get from their data
Analytics Hub empowers marketers to take specific actions that drive results. By leveraging data from GA4 and Google Ads or Search Ads 360, businesses can optimise ads, targeting parameters and budget allocation to achieve maximum ROI. For example, through advanced campaign performance analytics, businesses can track and analyse metrics such as click-through rates (CTR), conversion rates and cost per acquisition (CPA) across different advertising campaigns. By identifying underperforming ads and optimising campaigns for maximum engagement and conversions, marketers can improve overall marketing performance and generate more qualified leads.
Furthermore, Analytics Hub can enable integration of data from paid ads with organic search data from Google Search Console. This integration provides insights into how paid ads contribute to driving organic traffic. This holistic view enables businesses to optimise marketing strategies across both paid and organic channels, adjust bidding strategies, keyword targeting and content optimisation to improve overall marketing performance.
But don’t just take it from us…
Although Analytics Hub is a relatively new addition to our product portfolio at IIH Nordic, we already have a solid list of subscribers who are improving their marketing efforts and generating growth and ROI as a result of using the product. Global companies across sectors such as agriculture, machine manufacturing and software development get value from our data warehousing solution, and we are confident that we can also customise a version that matches your needs and goals.
Conclusion
Analytics Hub represents a new era in data analytics, offering a comprehensive solution for companies to optimise their marketing strategies and achieve their business goals. This is especially valuable for organisations currently struggling with reporting and analytics requirements. The user-friendly interface and robust data model form the foundation of Analytics Hub, allowing companies to gain valuable insights into their marketing data and drive strategic decision-making across all levels of the organisation.
By automating data integration and maintenance tasks, Analytics Hub revolutionises the way businesses harness the power of data. It allows them to focus their resources on extracting valuable insights and making informed decisions. Whether you’re a small startup or a large enterprise, Analytics Hub provides the tools and insights needed to stay ahead of the competition and achieve your business goals.
Ready to unlock the full potential of your data? Get started with Analytics Hub today and transform your analytics capabilities!
