Competition for customers’ attention is fierce, so being present at the right time and place is crucial. In fact, engaging with multiple audiences across websites in different formats is possible when technology such as Google Display and Video 360 (DV360) is utilized.
DV360 is Google’s technology that enables the purchase and delivery of digital display banners and video ads across a wide range of partner sites. The platform is designed to help businesses plan, buy and manage their digital advertising campaigns through an automated and data-driven approach.
At IIH, we are experts in DV360 and can help you create ads, select audiences, manage bids, monitor campaigns and access advanced audience and business features. Our specialists know how to best utilize technology to support the work of creating tailored campaigns that reach the right target groups.
One of the key features of the DV360 is targeting. The platform allows you to reach specific audiences based on demographics, interests, behavior and other criteria. It helps you deliver targeted ads that are relevant to your potential customers.
DV360 also offers to measure the effectiveness of advertising campaigns using advanced analytics tools, and the platform uses machine learning and artificial intelligence to automate processes such as bidding, ad targeting and optimization.
There are a wealth of features that can help you create better and more effective advertising efforts. We master the features DV360 offers and help you adjust and optimize your advertising strategy for better results. Working with our DV360 specialists ensures you maximize the benefits of the platform to achieve success with your digital marketing campaigns.
While DV360 is a powerful digital marketing platform, it can be difficult to fully utilize its many capabilities. Some of the challenges we often encounter with our customers are that:
Do you recognize any of these challenges from your business? Then we can help you implement and maximize the impact of Google Display and Video 360.
When you use DV360, you get access to a wide range of digital ad spaces, including the most coveted placements across websites and apps. This means it’s possible to reach your target audience across different channels and devices, increasing your company’s visibility and reach.
DV360 allows for advanced targeting and segmentation of ads. Our specialists can help define specific demographic criteria, interests and behavioral patterns to reach the right people at the right time. This improves the chances of delivering relevant ads that attract the attention of the target audience.
With DV360, you get access to detailed analytics and reports on your advertising campaigns. We support you in how to track and measure views, clicks and conversions. It gives you valuable insights into how your ads are performing and helps you make informed marketing decisions.
Display and Video 360 use automation, machine learning and artificial intelligence to optimize advertising campaigns. The platform can automatically adjust bidding, ad targeting and placements to maximize efficiency and deliver better results. This saves time and resources and helps improve ad performance.
DV360 is part of the Google Marketing Platform, which means it integrates with other tools like Google Ads, Google Analytics and Data Studio. We help you leverage the synergies between the tools and create a unified and cohesive marketing strategy.
IIH Nordic’s DV360 specialists have helped both Danish and international companies harness the potential of Display and Video 360 to optimize advertising campaigns that reach the right audience across channels and formats. We support our customers’ work with display and video advertising to achieve better targeting, efficiency and results in their digital marketing.
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.
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