Robert Johnson
Head of Cloud and Analytics


Robert Johnson
Head of Cloud and Analytics
The Danish cookie law states that consent must be provided before collecting any form of data about a visit. Many businesses believe they are compliant simply by installing a cookie banner, but that does not equal full compliance. Organisations face numerous consequences if no action is taken.
Legal regulations impose a major dilemma to companies, as websites have lost on average 30 % of their ability to understand daily key performance metrics. Not only is it difficult to know what content is relevant, the ROI of marketing campaigns is misunderstood and in many cases considerably in decline. If you want to hear more about solutions to these challenges, contact us. We offer a wide range of solutions to meet our customer needs.
Up to 30 % of visitors decline cookies, which means that their traffic and data are invisible to you. This data stemming from the most basic functions of a website has a high degree of value. Content managers rely on knowing as much detail as possible about content consumption to write relevant content. Marketing managers need to know which channels and campaigns are performing to make relevant adjustments. Website managers need to know if page links are broken and are dependent on knowing which devices are causing issues. User Experience needs to know where visitors are dropping out of sales flows. Data is necessary to make such well-informed decision in your marketing.
In short, if 30 % of your data is missing, 30 % of the value of making improvements is lost. What is this 30 % worth to your organisation? We can help you to figure that out.