Performance data is critical to manage the purpose of your website
The Danish cookie law states that consent must be provided before collecting any form of data about a visit. Many businesses believe they are compliant simply by installing a cookie banner, but that does not equal full compliance. Organisations face numerous consequences if no action is taken.
Legal regulations impose a major dilemma to companies, as websites have lost on average 30 % of their ability to understand daily key performance metrics. Not only is it difficult to know what content is relevant, the ROI of marketing campaigns is misunderstood and in many cases considerably in decline. If you want to hear more about solutions to these challenges, contact us. We offer a wide range of solutions to meet our customer needs.