DIGITAL MARKETING

Create more value by understanding the customer journey

Invest in online marketing focusing on branding, sales and customer loyalty

Digital marketing covers a broad spectrum and it is important to understand the customer journey to make the most out of the different channels.

Our extensive data insights enable us to assist you in creating the right KPI’s, which down the line will generate the most value for your business. With the deepest insight and latest technology, we work smarter and more effectively with everything from SEO, SoMe, SEM, display and Youtube to email marketing and programmatic buying.

We continuously make additions to our repertoire with new services,  and we are dedicated to developing new technologies that can ensure that your business gets the maximal return on your investment. We deliver the industry’s leading services, research, and development, to ensure that you always have the necessary insights, technologies, and resources to help your company fulfill their digital potential.

Google AdWords

AdWords marketing is one of the most important online marketing channels and it requires specialist knowledge and multicompetences to attain success. At IIH Nordic, we speak digital business and not only professional terms such as CPC, CTR, CPM, QS, and CPO. We want to develop adventurous and demanding clients that give us their trust so that we can create measurable results with the help of the latest technology and a great business understanding.

Contact person

Thomas Hermann

Head of Digital Marketing
hermann@iihnordic.com

Contact person

Christian Doeleman-Lassen

Head of SEO & CRO
christian@iihnordic.com

SEO

Search engine optimization can be the cheapest way to more visitors. Most users already find your site through search engines like Google, and with the right effort we can get you to the top.

Even though your brand name is already well known, your visibility in Google is still very important for users who search for your products and services. Together with you, we create a strategy for search engine optimization that fits your overall goal and online marketing strategy and assures you improved sales.

Social Media

With the help of social media, you can create and develop relationships with your clients and target group. At IIH we know what strategies work in the different social media channels, and we can help you with creating the best campaigns considering your target group and your business. It is important to support your Social Media campaign with Display advertising and AdWords to maximize the value of your investment. IIH Nordic can help you create the right mix of social media and supporting activities for your message and target group.

Contact person

Camilla Krogh Christensen

Digital Marketing Specialist
krogh@iihnordic.com

Ida Madsen

Senior SEO & CRO Specialist
ida@iihnordic.com

Content Marketing

Content marketing is all about creating value for your target group. Today, the users want to control what kind of advertising they want to be exposed to. They want to do both research and decision independently.

A big part of the B2C dialogue is happening on social media, making it a good platform for publishing good pull-marketing content. High-quality content targeted the right users can give you a fantastic ROI if done correctly. IIH Nordic works with content marketing and produces content both for our own brand and for our clients.  At IIH Nordic we have extensive knowledge and experience with content marketing and can help your business with everything from content strategy to production and execution.

Facebook

More than 3 million Danes are on facebook, and that number is still rising. This makes Facebook the ultimate place to launch a campaign, strengthen the relationship with clients and increase the sales. We create measurable results with Facebook advertising for both B2B and B2C clients, resulting in a higher ROI and new interesting leads.

YouTube

Over 300 hours of video is uploaded to YouTube every minute, and the marketing channel is an important step in the buying process of your clients. We can optimize your YouTube advertising for you to reach out to the right target group, maximize your revenue and intelligently weave YouTube into your marketing mix.

LinkedIn

As LinkedIn has become a more popular social media, its potential for lead generation has also increased significantly. At IIH Nordic we are specialists in reaching your customers through social advertising. We have had very good results with LinkedIn advertising, but many companies forget, or overlook, LinkedIn as a channel to reach their B2B clients.

Remarketing

Remarketing is personalized marketing that displays advertisements to the potential clients that already showed interest in your brand. With the help of an advanced audience profile tool, we can gather data across several platforms and make a cross-channel remarketing strategy. This means that based on the data we gathered, we can automatically generate targeted advertisements that are shown on Google and social media to users who already visited your web page to maintain the interest and the bond you have with the client.

E-mail marketing

E-mail marketing is one of the cheapest and most efficient ways to communicate with your current and potential clients. E-mail marketing is based on dialogues and building relationships and will give you great opportunities to try new concepts and measure your new ideas and your success. IIH Nordic can help you build an effective e-mail campaign that can reach and engage all your current and potential customers, in a place where you know you can always find them – in their own inbox.

Display

Many see it as a challenge to create effective display advertising that creates attention and commitment all the way through to the desired action. IIH Nordic can help you get a higher value from your display-campaigns through strategy, design, setup and effect measurement.

Do you want to know more? Send us an email, or call us at +45 70 20 29 19