Digital Assessment
We analyse your commercial strategy, operations,
and performance in a market-based context to identify
opportunities to improve your efficiency and business results.
A good strategy is contextual and focuses on delivering business results
Companies understand that leveraging data and technology is key to unlocking commercial growth, but many are unclear what their path is to get there – it can be difficult to define exactly what it is they want to achieve, how to get started, or what comes next.
Often this results in inaction or, worse, large investments in projects that do not deliver the desired results. All the while, the competition is working towards improving their performance and capturing market share.
However, by defining a clear ambition with concrete, measurable KPIs and targets which consider market conditions and aligns with your overall business strategy, you can set a clear direction. With this direction in mind, we can design a tangible roadmap that enables you to develop your digital capabilities based on short term, value-driven projects.
Key challenges to implementing a successful digital transformation
There are many different types of digital transformations, however the issues our clients experience tend to be related to
- Not having a clear overview of their market situation
- Not having clearly defined their objectives with concrete KPIs and valid targets
- Not properly understanding the current situation and underestimating the challenge
- Trying to execute too many projects at once
- Transformation projects running over budget while not delivering expected value
- Not having the right buy-in from key stakeholders in the organisation
If you recognize some or more of these issues within your current organization, it can be difficult to solve without additional help. We could potentially be the right partner for you, and your ambitions. Our clients range from large multinationals, such as Elkjøp, to SMBs with high ambitions such as TAKEOUT Group or POMPdeLUX.
Unlock your strategy with IIH Nordic
At IIH Nordic, we experience that the best results are created when working in partnership with our clients: Collaborating to articulate the problems and creating tangible solutions which suit the strategy and ambition.
A strategic partner with ambition
We’re used to dealing with complex scenarios, and not unfamiliar with taking clients on their first steps towards advanced solutions. We’re ready to help get your strategy off the ground, or even supercharge the pace of your transformation.
We ask the right questions, and aren’t afraid of pushing back
We know where to look, how to understand your current situation, and ask the right questions to get you where you want to be. That being said, we’re not yes people, we (respectfully) challenge your assumptions and status quo to help arrive at the right solutions.
Which aspects of commercial strategy can we help you with?
Digital Assessment
We analyse your commercial strategy, operations, and performance in a market-based context to identify opportunities to improve your efficiency and business results.
Digital Strategy
We help you define your digital ambition
with clear objectives, KPIs, and targets, setting a strategic
focus that aligns with your overall business strategy.
Digital Strategy
We help you define your digital ambition with clear objectives, KPIs, and targets, setting a strategic focus that aligns with your overall business strategy.
Development Roadmap
We design digital development roadmaps
that simplify how to achieve your digital ambition
with short-term, value-based use cases.
Development Roadmap
We design digital development roadmaps that simplify how to achieve your digital ambition with short-term, value-based use cases.
Why Choose IIH Nordic as your partner for commercial strategy?
Based on over 15 years of experience helping companies develop and implement digital strategy within the commercial sphere, we have matured our approach to preemptively address the most common pitfalls.
Bonnier Publications has more than 40 media brands in the Nordics and around the world.
They have more than 11.000.000 unique users per. month which corresponds to 400.00 every single day. Meanwhile, the customer’s needs change and Bonnier wants to differentiate their sales message to different segments, but also increase the value of its’ marketing budget. The challenge with Bonnier was to gather enormous data inputs so they could be used strategically in the company.
Utilizing data strategy, Machine Learning and data consolidation in Google Cloud, Bonnier Publications has been able to create an appropriate data foundation for their digital ambitions, and distribute data across the organization. The Machine Learning model makes it possible to predict the behaviour of the users and divide them into different segments. Thus, Bonnier is now able to act more customer centrically, to better utilize the marketing budget.
53% growth in subscriptions sales via digital channels
Create a scalable data foundation
Generate actionable customer insights
Bonnier Publications has more than 40 media brands in the Nordics and around the world. They have more than 11.000.000 unique users per. month which corresponds to 400.00 every single day. Meanwhile, the customer’s needs change and Bonnier wants to differentiate their sales message to different segments, but also increase the value of its’ marketing budget. The challenge with Bonnier was to gather enormous data inputs so they could be used strategically in the company.
Utilizing data strategy, Machine Learning and data consolidation in Google Cloud, Bonnier Publications has been able to create an appropriate data foundation for their digital ambitions, and distribute data across the organization. The Machine Learning model makes it possible to predict the behaviour of the users and divide them into different segments. Thus, Bonnier is now able to act more customer centrically, to better utilize the marketing budget.
53% growth in subscriptions sales via digital channels
Create a scalable data foundation
Generate actionable customer insights
“The collaboration with IIH Nordic has added an important commercial edge to our road map and helped us calibrate our digital activities even closer to support both ecommerce and the bigger strategic lines around data.and the overall business.”
