TECHNOLOGY

Technology is part of our DNA

Realize your digital potential

Technology is a part of our DNA, and choosing the right technologies is essential if you wish to realize your digital potential and get the most possible value from your efforts. This is why, we always work with the latest and best technology, while also developing our own tools and applications, which optimize our own work, so that we can optimize our client’s digital presence.

We assist you in choosing the technologies, which are the best fit for your organization, your ambition, and assist you with creating the best setup. While facilitating the training, maintenance, and development which is required for a technology to contribute to your success.

Read about our own technologies, and the systems have partnered with below.

Henrik Stenmann

CEO

henrik@iihnordic.com
+45 70 20 29 19

Machine learning

Do you wish to become part of the future and use you data to predict what is going to happen?

A lot of people talk about it, a few knows what it is all about, and only some can actually use it. Machine Learning is in short terms all about activating data through the use of intelligent algorithms with the ability of selflearning. By using Machine Learning you will be able to predict your customers preferences and thereby optimize your business.

At IIH Nordic we have, among other things, used our machine learning products and competencies in the following cases:

  • Prediction of market development for standard goods, which resulted in an EBITDA effect of 5-10% in 1 year through optimization of the purchasing function.
  • Prediction of users behavior on eCommerce sites in order to optimize load time, which resulted in an increase of + 30% in revenue for the affected customers. 
  • Prediction of road accidents (including traffic accidents) across Denmark to lower response time and transportation time.

We are marketleaders within machine learning and are able to modify our technology to support your business and needs. Contact us to get started on optimizing your business and create value for your customers.

Read more about Machine Learning

Loadspeed optimization with machine learning

With intelligent use of data, we will be able to predict in which areas the customers intend to click. By preloading the page in the background, your users find that the website is loading faster, which creates a better user experience.
A quick loadspeed has a direct impact on your business – with a loadspeed only 1 second slower than expected, the conversionrate will usually drop 20 %. At 2 seconds there is approximately a decrease on 35 %. From here the final calculation is not difficult to figure out.

We have developed a machine learning engine that predicts the individuel user behavior through data from Google Analytics and Adobe.

With a small script, we analyze your data and see how precisely our engine predicts, on a daily basis. It usually takes 3-6 weeks depending on the size of the website and from here the loadspeed is constantly improved, when our “loadspeed machine” evolves its intelligence.

Significantly improved loadspeed with machine learning

Visitdenmark has experienced an improvement of the loadspeed by a total of 40 % across the website and by 75 % on some pages.  It has had a positive effect on the conversion for all 8 contries in which Visitdenmark operates.

Read more about Loadspeed optimization

Searchmetrics

Searchmetrics is the best SEO tool in the world – and have received that title three years in a row.

No other SEO tool give you such complete data or give you that many recommendations within text, technology, and links. Searchmetrics tell you exactly what you need to add to move your webpage towards top ranking and receive more organic traffic, for you to work more efficiently and get better results. IIH Nordic is their biggest partner in the Nordics, and we are the only one with their top certificate, the Saphire. We help your business with everything from setup to training, continuous development, sparring together with an orientation about new opportunities.

Read more about Searchmetrics
Searchmetrics Sapphire Partner

Google Analytics 360

Let this year analytics house help you to upgrade your Google Analytics tracking for Google Analytics 360 Premium. We are specialists to assure, that you get the most value from your setup and cover everything from coverage need and to BigQuery, maintenance, control and use of intelligent plugins. KPI training, development of DA dashboards, anchoring the product in the organization, data strategy, and KPI training, together with machine learning and AI are also topics where we can support you and help your business develop.

Read more about Google Analytics 360
Google Analytics 360 Suite

Google 360 Suite

360 suite from Google is a tool within digital marketing and part of the Google Enterprise Marketing Martech stack, that creates a starting point for a coherent data-driven online marketing. Other than Google Analytics 360 and Google Tag Manager 360, the suite also includes the A/B testing tool Google Optimize 360, the survey tool Google survey 360, the data visualization tool Google DataStudio 360 and Google Attribution 360.

Read more about Google 360 Suite
Google Analytics 360 Suite

Get an enterprise tag management system that controls all your interactions, scripts and compliance with GDPR. IIH Nordics is a certified partner and help both Danish and international businesses with maximizing the value of the data they receive with them of Tealium. Tealium is made for all those IT issues that remain unsolved and end up costing a fortune. By being a certified partner, we can help your business with training, setup, use of the system and sparring and advice for you to get the most value from your investment. Tealium required a broad portfolio of competences, that IIH Nordic can offer you, both technical, business and strategic etc. This means that, by entering IIH on the sidelines, you ensure that you constantly experience momentum and optimization of the system.

Read more about Tealium

Google Marketing Platform is Google’s own enterprise Advertising platform, that helps you keep track of all your digital marketing activities, such as display and remarketing, tightly integrated with your analytics data. Through a combination of an efficient user interface and access to practically all channels you get a good overview of both the activities and their results, in one simple system. Google Marketing Platform is one of the worlds most used Advertising systems and is used by bigger businesses, that need an operational tool that can assure optimal use of the marketing budget.

Read more about Google Marketing Platform

Optimizely is one of the leading tools for doing A/B split-test. Keep to versions of the same page and let them both run towards each other, for you to compare their performance and to set up multivariate tests.

During the summer of 2015, Optimizley went from only focusing on A/B test-, split-test- and multivariate test solutions to developing their product pallet with an enterprise tool developed with an easy and advanced personalization tool, running on the same reliable interface as their recognized testing engine.

IIH Nordic is a solutions partner of Optimizely, and we help our customers implement, chose and set up tests.

Digital competitor analysis

Do you know, who your competitor is – in the digital world?

What are your competitors doing, are you doing better,r or worse than them? What tools do they use?
What campaigns are they doing? What is their organization looking like? If the marketing increase – are we increasing more then the market, or are we just riding the wave?

These are insights and questions that you continuously can get answered with the help of our digital competitor’s insight tool. With a composition of over 25 tools, we can give you the needed insights about your competitors, for you not to act reactive – but proactive.

Competitors insight look atGoogle Search, campaigns, listens to social media, give high tech insight, people insight and many other things, that together give you an invaluable insight and overview of your competitors.

Google Analytics-plugin

In addition to the core functions in Google Analytics, there are more than 70 different apps and extensions within visualization, data enrichment, CRM and many other areas that together can create an individually targeted Analytics set-up for your company – without extensive programming or development.

By combining your Google Analytics set-up with the right apps and plugins, you can improve your data, add new dimensions or give yourself more task-based recommendations.

Google Ads Automization 2.0

Automatically turn up or down your bid to achieve your preferred ranking, pause adds if they do not perform, or send an email to yourself if a campaign budget is coming to an end.

These are just a few of the many possibilities for optimizing your Google Ads performance through automation.