With intelligent use of data, we will be able to predict in which areas the customers intend to click. By preloading the page in the background, your users find that the website is loading faster, which creates a better user experience.
A quick loadspeed has a direct impact on your business – with a loadspeed only 1 second slower than expected, the conversionrate will usually drop 20 %. At 2 seconds there is approximately a decrease on 35 %. From here the final calculation is not difficult to figure out.
We have developed a machine learning engine that predicts the individuel user behavior through data from Google Analytics and Adobe.
With a small script, we analyze your data and see how precisely our engine predicts, on a daily basis. It usually takes 3-6 weeks depending on the size of the website and from here the loadspeed is constantly improved, when our “loadspeed machine” evolves its intelligence.
Significantly improved loadspeed with machine learning
Visitdenmark has experienced an improvement of the loadspeed by a total of 40 % across the website and by 75 % on some pages. It has had a positive effect on the conversion for all 8 contries in which Visitdenmark operates.