TECHNOLOGY

Technology is part of our DNA

Realize your digital potential

Technology is a part of our DNA, and choosing the right technologies is essential if you wish to realize your digital potential and get the most possible value from your efforts. This is why, we always work with the latest and best technology, while also developing our own tools and applications, which optimize our own work, so that we can optimize our client’s digital presence.

We assist you in choosing the technologies, which are the best fit for your organization, your ambition, and assist you with creating the best setup. While facilitating the training, maintenance, and development which is required for a technology to contribute to your success.

Read about our own technologies, and the systems have partnered with below.

Henrik Stenmann

CEO

henrik@iihnordic.com

+45 70 20 29 19

Machine learning

Do you wish to become part of the future and use you data to predict what is going to happen?

A lot of people talk about it, a few knows what it is all about, and only some can actually use it. Machine Learning is in short terms all about activating data through the use of intelligent algorithms with the ability of selflearning. By using Machine Learning you will be able to predict your customers preferences and thereby optimize your business.

At IIH Nordic we have, among other things, used our machine learning products and competencies in the following cases:

Prediction of market development for standard goods, which resulted in an EBITDA effect of 5-10% in 1 year through optimization of the purchasing function.
Prediction of users behavior on eCommerce sites in order to optimize load time, which resulted in an increase of + 30% in revenue for the affected customers.
Prediction of road accidents (including traffic accidents) across Denmark to lower response time and transportation time.

We are marketleaders within machine learning and are able to modify our technology to support your business and needs. Contact us to get started on optimizing your business and create value for your customers.

Loadspeed optimization with machine learning

With intelligent use of data, we will be able to predict in which areas the customers intend to click. By preloading the page in the background, your users find that the website is loading faster, which creates a better user experience.
A quick loadspeed has a direct impact on your business – with a loadspeed only 1 second slower than expected, the conversionrate will usually drop 20 %. At 2 seconds there is approximately a decrease on 35 %. From here the final calculation is not difficult to figure out.

We have developed a machine learning engine that predicts the individuel user behavior through data from Google Analytics and Adobe.

With a small script, we analyze your data and see how precisely our engine predicts, on a daily basis. It usually takes 3-6 weeks depending on the size of the website and from here the loadspeed is constantly improved, when our “loadspeed machine” evolves its intelligence.

Significantly improved loadspeed with machine learning

Visitdenmark has experienced an improvement of the loadspeed by a total of 40 % across the website and by 75 % on some pages. It has had a positive effect on the conversion for all 8 contries in which Visitdenmark operates.

Searchmetrics

Searchmetrics is the best SEO tool in the world – and have received that title three years in a row.

No other SEO tool give you such complete data or give you that many recommendations within text, technology, and links. Searchmetrics tell you exactly what you need to add to move your webpage towards top ranking and receive more organic traffic, for you to work more efficiently and get better results. IIH Nordic is their biggest partner in the Nordics, and we are the only one with their top certificate, the Saphire. We help your business with everything from setup to training, continuous development, sparring together with an orientation about new opportunities.

Google Analytics 360

Let this year analytics house help you to upgrade your Google Analytics tracking for Google Analytics 360 Premium. We are specialists to assure, that you get the most value from your setup and cover everything from coverage need and to BigQuery, maintenance, control and use of intelligent plugins. KPI training, development of DA dashboards, anchoring the product in the organization, data strategy, and KPI training, together with machine learning and AI are also topics where we can support you and help your business develop.

Google 360 Suite

360 suite from Google is a tool within digital marketing and part of the Google Enterprise Marketing Martech stack, that creates a starting point for a coherent data-driven online marketing. Other than Google Analytics 360 and Google Tag Manager 360, the suite also includes the A/B testing tool Google Optimize 360, the survey tool Google survey 360, the data visualization tool Google DataStudio 360 and Google Attribution 360.

Digital competitor analysis

Do you know, who your competitor is – in the digital world?

What are your competitors doing, are you doing better,r or worse than them? What tools do they use?
What campaigns are they doing? What is their organization looking like? If the marketing increase – are we increasing more then the market, or are we just riding the wave?

These are insights and questions that you continuously can get answered with the help of our digital competitor’s insight tool. With a composition of over 25 tools, we can give you the needed insights about your competitors, for you not to act reactive – but proactive.

Competitors insight look atGoogle Search, campaigns, listens to social media, give high tech insight, people insight and many other things, that together give you an invaluable insight and overview of your competitors.

Google Analytics-plugin

In addition to the core functions in Google Analytics, there are more than 70 different apps and extensions within visualization, data enrichment, CRM and many other areas that together can create an individually targeted Analytics set-up for your company – without extensive programming or development.

By combining your Google Analytics set-up with the right apps and plugins, you can improve your data, add new dimensions or give yourself more task-based recommendations.

Speed Learning App

How do you access new knowledge efficient and concentrated, and how do you onboard or offboard in an efficient manner?

How do you assure that values and new strategies are anchored in your organization?

How do you increase the concentration level, remove disturbing elements and become more efficient?
How do you get the most out of your hours?

IIH has through the 4 day work week project developed a speed learning app, that increases your efficiency, your knowledge and your concentration, while it at the same time assures that you develop your intelligence, even on a busy day.

Google Ads Automization 2.0

Automatically turn up or down your bid to achieve your preferred ranking, pause adds if they do not perform, or send an email to yourself if a campaign budget is coming to an end.

These are just a few of the many possibilities for optimizing your Google Ads performance through automation.