

GTM Server-Side Tagging - Better Data & More Control
Google Analytics, Tag Management Systems, Web Analytics
Google introduces App + Web tracking for ecommerce
Google Analytics, Google Analytics App+Web, Web Analytics
Can non-technical Marketers really benefit from Google Analytics’ Instant Answers?
Google Analytics, Google Analytics App+Web…

IIH Nordic receives International Recognition from the World’s largest Analytics Association as the only Danish Agency
Web Analytics

4 Reasons to Use Facebook Attribution Today
Facebook, Online Marketing, Social MediaIn October 2018, Facebook Attribution was launched – a new ad measurement tool that offers a more complete overview of the customer journeys of consumers. In effect, guesswork is taken out of the equation, thereby increasing the impact of…

Simo Ahava's thoughts on why data doesn’t tell you anything
Tag Management Systems, Web AnalyticsSimo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…