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New knowledge and articles about digital marketing and data

Simo Ahava's thoughts on why data doesn’t tell you anything

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Simo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…
TensorFlow Developer Summit 2018 logo

Tensorflow brings machine learning everywhere

If you are researching tools to incorporate machine learning into your business or are curious about the TensorFlow hype, then this article is relevant for you.The TensorFlow Developer Summit, last March 30 was full of inspiring talks and…
Machine Learning Meets The Cloud: Intelligent Prefetching

Machine Learning meets the Cloud: Intelligent Prefetching

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Cloud technologies have been around for many years enabling companies to offer better services and be more agile. For most people, cloud only means serverless storage of documents and photos. But the cloud has a lot more services to offer,…

Getting Started with Artificial Intelligence

Artificial Intelligence and machine learning are making its way into every existing industry, but despite their popularity, they are still futuristic and vague concepts for most people. Yet, having a general understanding of these technologies…

How to work with digital analytics after GDPR

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GDPR could be the biggest ever change in digital analytics - it potentially destroys an entire ecosystem of martech and result in massive fines for leading companies who ignore it.This blog post is for anyone who is working with digital…

Does Machine Learning make sense for your Business? Yes!

Machine learning and deep learning are at the peak of their hype cycle. They are amongst the most popular emerging technologies, filling social and professional networks with discussions on why they pose a threat to humanity or how many jobs…

Machine Learning - if you hesitate, you lose out

Machine Learning is a popular buzzword these days. It's no wonder, because it is easy to get excited about it - and for good reason. The simple truth is that it can create huge advantages and potentially divide businesses into A and B categories. For…

Tryg's Award Winning TMS Implementation

At the 2017 Digital Velocity conference awards in London, the inaugural DV Awards were held. Danish insurance company Tryg Forsikring received the Transformer of the Year Award for the best transformation of an organisation with the implementation…