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4 Reasons to Use Facebook Attribution Today

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In October 2018, Facebook Attribution was launched – a new ad measurement tool that offers a more complete overview of the customer journeys of consumers. In effect, guesswork is taken out of the equation, thereby increasing the impact of…

Simo Ahava's thoughts on why data doesn’t tell you anything

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Simo Ahava – husband, father and analyst superstar – will explain to you why your data might be meaningless – and how to change it.In the lead up to the Google Tag Management Masterclass Josefine Rasmussen, good friend of the 'house'…