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Keep up to date within data, web analytics and digital marketing

Digital Marketing

AI in Digital Marketing: Why human expertise still matters in the age of automation

The rapid advancement of AI technology in digital marketing has sparked both excitement and concern among industry … see more

Read our analysis about the use of AI in campaign optimization

  • Anela Dzapo
  • 3 min. læsetid

Digital Marketing

SEO News: December 2024 

The year ended with significant developments in SEO and search engines, setting the direction for 2025. Here … see more

Discover December's major SEO updates:

  • Viktoria Steuber
  • 3 min. læsetid

Digital Marketing

The Future of Digital Marketing: Key Trends for 2025

As we step into 2025, the digital marketing world feels like it’s standing on the edge of … see more

Read about the trends that are going to define digital marketing in 2025

  • Jonas Østerbye
  • 4 min. læsetid

Digital Marketing

What does the European Accessibility Act (EAA) mean for your business?

The EAA comes into force on 28 June 2025, requiring businesses to ensure accessibility on their digital … see more

Read about how the EAA IS going to affect your business

  • Line Sand Kristoffersen
  • 4 min. læsetid

Web Analytics & AI

Subscription Analytics?  – Why Google Analytics ecommerce tracking fails for Subscription Businesses and what to do about it

In the world of eCommerce, Google Analytics (GA) has been a cornerstone for tracking and analyzing customer … see more

Read how you can use GA4 if your business is subscription-based

  • Steen Rasmussen
  • 4 min. læsetid

Digital Marketing

SEO News from November 2024

This month’s big news is all about SearchGPT, AI integration and an important update from Google. Here … see more

Read the most important news of the month in the business of SEO

  • Viktoria Steuber
  • 3 min. læsetid

Digital Marketing

AI Overviews: Google’s new search technology and the implications for SEO

With the launch of AI Overviews in many parts of the world, Google has taken a step … see more

Get an in-depth insight into how AI Overview will change the field of SEO

  • Line Sand Kristoffersen
  • 4 min. læsetid

Strategy

SEO News from September 2024

September 2024 brought several critical updates to the SEO landscape. If you want to optimize your digital … see more

Read the latest news about SEO

  • Jonas Møller Nielsen
  • 3 min. læsetid

Web Analytics & AI

Use your data smarter to achieve your marketing goals: Introduction to Analytics Hub

With data at the centre of decision-making, businesses are constantly challenged to meet the ever-evolving demands of … see more

Discover how Analytics Hub helps you make the most of your data for better decisions.

  • Debora Ceccato
  • 4 min. læsetid

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