Data is the key to understanding your customers better, making informed decisions and creating a more efficient and targeted business. But how can you best utilise the vast amounts of data you have access to?

What can you expect from the seminar?

• Data utilisation insights: Learn how you can use data to create value in your B2B business, from improved customer service and marketing initiatives to better leads and increased sales.
• CDP presentation: Get a thorough overview of what a Customer Data Platform is and how it can be integrated into your existing infrastructure.
• Cases and examples: See concrete examples of companies that have successfully utilised data and CDP solutions.
• Hands-on sessions: Join interactive sessions where you can try out techniques and tools under the guidance of experts.
• Networking: Meet other professionals from B2B companies and expand your network.
  What is a Customer Data Platform (CDP) and how can I use it?

What is a Customer Data Platform (CDP) and how can you use it?

A Customer Data Platform (CDP) is an integrated software solution that brings together data from all your customer touchpoints to create a unified and comprehensive customer profile. By centralising data from different sources, such as CRM systems, email marketing, social media and web analytics, a CDP allows you to gain a holistic understanding of your customers. This makes it possible to personalise communication, improve customer service, increase sales efforts and create targeted marketing campaigns. A CDP helps businesses make data-driven decisions and deliver a more coherent and relevant customer experience.

Who should participate?

• Decision makers and executives in B2B organisations
• Marketing and sales managers
• Data analysts and IT specialists
• Anyone who wants to optimise their business strategy through better use of data