IIH Nordic – Brand Tracking

Gain insight into how your brand is performing with IIH Nordic’s Brand Tracking. This enables you to make informed decisions that strengthen your position in the market.

Build a robust branding strategy with IIH Nordics Brand Tracking

In a dynamic business landscape, it’s crucial to be able to manage and evaluate your brand effectively. That’s why we’ve developed a tailor-made digital tool dedicated to this very purpose. With IIH Nordics Brand Tracking, you can monitor your brand performance and gain valuable insights needed to build a strong branding strategy.

Our comprehensive dashboard gives you a clear overview of your brand’s performance. The dashboard is based on in-depth analytics and gives you valuable insights into classic metrics such as:

  • Brand awareness
  • Brand funnel
  • Brand drivers
  • Media recognition


With IIH Nordic’s Brand Tracking, you don’t just learn about the classic metrics. You’ll also gain insight into the emotional connection between your brand and customers. By identifying key factors that drive your brand forward, you’ll be able to fine-tune your strategies to reach your target audiences more effectively. Our brand tracking ensures you have the right knowledge to make informed decisions about your brand going forward.


These are common challenges our customers often face with brand tracking

There are several factors that can cause companies to neglect their brand tracking. Some of the typical issues we often encounter with our customers are that:

  • They have budget constraints for their marketing, which means that branding efforts are being deprioritized
  • They focus too much on digital marketing performance and forget about their brand
  • They struggle to effectively evaluate their brand and track progress

Do you recognize any of these issues from your business? We can help you track your brand’s performance so you have the full overview with in-depth metrics.

Boost your brand with expert advice

It’s quick and easy to get started tracking your brand performance so you can grow your business and stay ahead of the competition. In order to implement IIH Nordics Brand Tracking, all it requires is the following input from you:

  • A list of which competitors you want to compare your brand to
  • Decide which brand drivers to track
  • Formulate two custom questions to be included in our analysis


With this information, we can set up your brand tracking and guide you on how to get the most out of the dashboard.

In addition to an in-depth brand analysis and a dashboard with all the insights, you get expert advice based on your brand performance from our experienced brand strategist and Director of Client & Consulting, Mads Ben Hur.

The price for brand tracking, the dashboard and expert recommendations start from DKK 45,000 and there is an option to set up continuous tracking, which also comes with an attractive pricing model. Whatever your needs, we can tailor a solution that fits your business and brand so you can realize your full potential.

6 reasons to work with us

  1. We turn analytics into actionable insights quickly
  2. We ensure you can make data-driven decisions about your brand
  3. We offer expert recommendations as part of the service
  4. We have access to the latest tools and technologies
  5. We help you get the most out of your data
  6. We’ve worked with some of the biggest clients in the Nordics


Reach out if you’re curious about how we can help you.
You will hear from us within 24 hours.