Content strategy
Before typing away at the keyboard and creating unique content, it’s necessary to create a content strategy that describes how content is used to achieve business goals. The content strategy is a comprehensive plan that defines how content should be produced and published to engage and attract audiences – and to increase your company’s visibility and credibility.
IIH helps you create an effective content strategy where we work together to define goals, target groups, channels, topics and, not least, evaluation of the areas of focus.