An important element of any marketing strategy is collecting data on website traffic and the impact of advertising to gain insight into users. Tags are an indispensable part of data collection, but implementing and managing tags can be challenging if you don’t have a technical background.
Google Tag Manager makes tracking tags simple with an easy-to-use interface where tags can be added and updated without having to change the website’s source code. Our specialists are black belts in GTM, so you don’t have to worry about familiarizing yourself with the tool’s applications. This way, you can maximize the value of your website’s data collection from day one and gain better insights into your online activities and audience behavior.
One of the benefits of GTM is the integration with other Google marketing tools such as Google Analytics 4 and Google Ads. It makes it easy to implement and manage tags specifically for these tools and take advantage of advanced features such as goal tracking, conversion tracking and remarketing.
As a Google Premier Partner, we are experts in leveraging the many possibilities that Google products offer. Our experience with GTM ensures faster implementation of tags and changes, enabling you to execute immediately on launching marketing campaigns and tracking specific events. This makes it easier for you to react to changes in the market.
Various challenges can arise when using GTM, and some of the challenges we often see with our customers are:
If you recognize any of these challenges, we’re here to help you solve them so you can get the most out of Google Tag Manager.
GTM allows for centralized management of all tags and tracking codes across your website. Instead of having to manually insert and update codes on each individual page, GTM can manage this in one central location. This saves time and reduces the risk of errors as changes are only made in one place.
GTM gives you great flexibility and control over when and how tags are triggered on your website. You can define conditions for when tags should be activated and customize their behavior based on different user interactions. We help you tailor and fine-tune your data collection to get more accurate and relevant information.
Using Google Tag Manager gives you access to version control, where you can store and manage different versions of your tags and tracking codes. This makes it possible to roll back to previous versions if problems arise, or to make changes in a controlled test environment before deploying them live.
Our specialists at GTM take care of all facets of the tool and also help with how to anticipate possible error handling. We have helped both international and Danish companies get started with Google Tag Manager, so if you want to improve your implementation skills and optimize the use of GTM, we are ready to help you.
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.
Danish
