
Latest news on GA4 – November 2023
As the Nordic winds blow and the Northern Lights dance across the sky, we bring you a fresh haul of GA4 updates for the month
An important element of any marketing strategy is collecting data on website traffic and the impact of advertising to gain insight into users. Tags are an indispensable part of data collection, but implementing and managing tags can be challenging if you don’t have a technical background.
Google Tag Manager makes tracking tags simple with an easy-to-use interface where tags can be added and updated without having to change the website’s source code. Our specialists are black belts in GTM, so you don’t have to worry about familiarizing yourself with the tool’s applications. This way, you can maximize the value of your website’s data collection from day one and gain better insights into your online activities and audience behavior.
One of the benefits of GTM is the integration with other Google marketing tools such as Google Analytics 4 and Google Ads. It makes it easy to implement and manage tags specifically for these tools and take advantage of advanced features such as goal tracking, conversion tracking and remarketing.
As a Google Premier Partner, we are experts in leveraging the many possibilities that Google products offer. Our experience with GTM ensures faster implementation of tags and changes, enabling you to execute immediately on launching marketing campaigns and tracking specific events. This makes it easier for you to react to changes in the market.
Various challenges can arise when using GTM, and some of the challenges we often see with our customers are:
If you recognize any of these challenges, we’re here to help you solve them so you can get the most out of Google Tag Manager.
GTM allows for centralized management of all tags and tracking codes across your website. Instead of having to manually insert and update codes on each individual page, GTM can manage this in one central location. This saves time and reduces the risk of errors as changes are only made in one place.
GTM gives you great flexibility and control over when and how tags are triggered on your website. You can define conditions for when tags should be activated and customize their behavior based on different user interactions. We help you tailor and fine-tune your data collection to get more accurate and relevant information.
Using Google Tag Manager gives you access to version control, where you can store and manage different versions of your tags and tracking codes. This makes it possible to roll back to previous versions if problems arise, or to make changes in a controlled test environment before deploying them live.
Our specialists at GTM take care of all facets of the tool and also help with how to anticipate possible error handling. We have helped both international and Danish companies get started with Google Tag Manager, so if you want to improve your implementation skills and optimize the use of GTM, we are ready to help you.
Our specialists at GTM take care of all facets of the tool and also help with how to anticipate possible error handling. We have helped both international and Danish companies get started with Google Tag Manager, so if you want to improve your implementation skills and optimize the use of GTM, we are ready to help you.
As the Nordic winds blow and the Northern Lights dance across the sky, we bring you a fresh haul of GA4 updates for the month
Google has in several countries rolled out a new update called Google Search Generative Experience (SGE) which is likely to hit Denmark in 2024. Google
At IIH Nordic, we are proud to present our collaboration with Gigtforeningen. Through the use of our innovative product ‘Recapture’, Gigtforeningen has closed the gaps
The European Commission has recently designated Google as a gatekeeper under the Digital Markets Act (DMA), a legislation set to reshape the digital landscape in
In the ever-shifting world of digital marketing, new rules are in play. Changes in rules and tech mean we need to rethink how we measure
In the rapidly evolving digital landscape, marketers are facing a wave of challenges that fundamentally alter how we measure online campaigns. At the forefront are
CASE ABOUT TANDLÆGEN.DK Tandlægen.dk, founded in 2016, is a nationwide chain of dentists. With 46 clinics across Denmark, the chain is the largest in the
The air is crisp, and so are the latest updates in Google Analytics for October. But before we dive into the exciting new features, we
Reach out if you’re curious about how we can help you.
You will hear from us within 24 hours.