For every time a company invests in marketing, they spend only a fraction of the investment on optimization. This means they’re not utilizing their full potential to drive conversions.

There are many elements that can influence whether your users take the final step or not. But figuring out where and when in the process they drop out can be a long journey – a journey we specialize in.

Through years of experience in CRO, we have developed processes based on data, business understanding, and strategic use of tools that provide the right insights. This systematic approach, combined with a solid understanding of your business, means we know exactly where to start and which recommendations will add the most value to your business now – and in the long term.

Conversion rate optimization work is based on an analysis where we collect data on user behavior and interactions on the website using various tools. A few examples are visitor data, bounce rate, conversion rates, heatmaps and click paths. We also use A/B testing as part of the CRO process. By creating different versions of a page or element and testing them against each other, you can determine which version leads to the highest conversion rate. Based on the analysis, we create a strategy that includes optimization proposals and recommendations. The strategy consists of different elements such as prioritization of actions and estimates of potential impact on conversion rates.