Conversion Rate Optimization (CRO) and UX
Conversion rate optimization maximizes your performance by turning visitors into customers
You’ve already spent money and resources on getting visitors to your website, but they’re not converting as expected. Is it the price, the text, the lack of information, the wrong trigger words, poor navigation, an annoying pop-up or something else entirely that makes your visitors leave your site before taking action?
Conversion rate optimization (CRO) is one of the most underrated ways to optimize your business, but it can be hard to know how to approach it if you don’t have the skills in-house.
With years of experience, we know all about the common pitfalls and can help you improve your performance without taking drastic measures or going full throttle on your ad budget. To help you in the best way possible, we’ll work together to identify the areas of your business where an increase in conversions will have the biggest impact on your bottom line.
These are the CRO challenges we often see with our clients
There are many challenges related to conversion rate optimization, but some of the problems we frequently see with our clients are that:
- They have many visitors to their website but few conversions
- They have a low conversion rate on mobile devices
- They have many customers who put items in the basket but do not complete the purchase
- They have few subscriptions to newsletters, webinars, courses, or similar
- Their campaigns generate clicks but do not create value for the business
- They have a low open rate and click rate on their emails
Do you recognize these challenges in your business? Then we can help you find out exactly what should be changed on your website to improve the user experience and increase your conversion rate. Among the companies we have helped with CRO are LEGO, Vestas, Rockwool, VELUX, Chr. Hansen, TDC, IKEA, Bonnier, JDE, and Blockbuster.
Make it easy for customers to use your website
For every time a company invests in marketing, they spend only a fraction of the investment on optimization. This means they’re not utilizing their full potential to drive conversions.
There are many elements that can influence whether your users take the final step or not. But figuring out where and when in the process they drop out can be a long journey – a journey we specialize in.
Through years of experience in CRO, we have developed processes based on data, business understanding, and strategic use of tools that provide the right insights. This systematic approach, combined with a solid understanding of your business, means we know exactly where to start and which recommendations will add the most value to your business now – and in the long term.
Conversion rate optimization work is based on an analysis where we collect data on user behavior and interactions on the website using various tools. A few examples are visitor data, bounce rate, conversion rates, heatmaps and click paths. We also use A/B testing as part of the CRO process. By creating different versions of a page or element and testing them against each other, you can determine which version leads to the highest conversion rate. Based on the analysis, we create a strategy that includes optimization proposals and recommendations. The strategy consists of different elements such as prioritization of actions and estimates of potential impact on conversion rates.
5 reasons to work with us
- We take your professional development seriously
- We take a 360-degree approach to your digital business
- We provide access to the latest tools and technologies
- We help you get the most out of your data
- We’ve worked with some of the biggest clients in the Nordics
"It was IIH's understanding of the possibilities in web analytics tools as well as their impartial advice that was the deciding factor in our choice of the right web tool."
"IIH Nordic is super competent, they are always well prepared, and they give good input on what we can do better. They are also very honest and real, which for me is incredibly important."
"At IIH Nordic we experience close professional communication with a high level of professional relevant information that furthers our objectives of optimizing our business. IIH Nordic is also good at receiving input, which is conducive to a proactive and creative process/dialogue."
"My expectations were met with a 300% profit. I didn't realize there were so many issues around SEO and so many changes that could be made relatively easily"
"IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. IIH Nordic is an absolutely fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank's business like it was their own baby."
Reach out if you’re curious about how we can help you.
You will hear from us within 24 hours.