Search Ads 360, also known as SA360, is an advertising platform that focuses on search advertising and is in many ways an upgraded version of Google Ads. The platform offers advanced features such as bidding automation, A/B testing and reports that provide insights into campaign performance across search engines. The technology also opens up more advanced possibilities in terms of bidding strategies.
With SA360, your ad campaigns run across different platforms and channels from a single interface. This means less time spent juggling between different tools and more time to focus on optimizing your marketing.
At IIH, our SA360 specialists can help you create, manage and optimize search campaigns on different search engines like Google, Bing and Yahoo – all so you get the most out of the platform from the start.
SA360 is much more than a platform to optimize ads. It provides in-depth insights on how campaigns are performing so you can make informed decisions and fine-tune marketing strategies for better results. This ultimately results in maximized ad effectiveness and better chances of generating clicks and conversions.
We know that a cohesive marketing strategy is essential for success. That’s why we can help you integrate SA360 for your search campaigns with other digital channels like display ads and video campaigns. It creates a cohesive and coordinated approach that maximizes your visibility and helps you reach your audience on different platforms.
Whether you have a small or large account, SA360 grows with your business. The technology offers flexibility and scalability, allowing you to handle large volumes of campaigns, ads and keywords without compromising efficiency. Our specialists at SA360 will help you achieve the extraordinary results you need to stay ahead of the competition.
There’s no doubt that Search Ads 360 offers unique opportunities to create the best conditions for digital marketing, but the many possibilities can also create challenges. Some of the issues we often see with our customers are that:
Do you recognize any of these challenges in your business? Then we can help you get the most out of SA360 and optimize your digital marketing.
SA360 allows you to target ads to specific audiences using characteristics such as geography, demographics, interests and behavior. We help you set up your ads to increase their relevance and improve the chances of reaching the right people at the right time.
SA360 unifies your search campaigns with other digital marketing channels. It allows you to create a more cohesive marketing strategy and reach your audience across different channels.
SA360 allows you to manage and optimize your search campaigns across different platforms and channels from one central location. It saves time and makes it easy to organize and coordinate your ad campaigns.
SA360 uses machine learning and automated tools to optimize ad campaigns. By analyzing data and user behavior, SA360 can automatically adjust bids, placements and ad texts to maximize results. It helps improve efficiency and save time as it doesn’t require manual adjustments.
At IIH Nordic, we have some of the industry’s best Search Ads 360 specialists who know exactly what it takes to succeed with digital marketing – and understand both the opportunities and challenges of the technology. With more than 50 dedicated consultants, we help businesses leverage their data and optimize campaigns to achieve extraordinary results that show up on the bottom line.
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.