DanishWeb Analytics.
Web analytics ensures quality decisions
Today, most companies would never dream of starting out without having implemented web analytics to measure the performance and development of their marketing activities. You could say that web analytics has become second nature. But when data becomes mainstream, the risk increases that it is not used properly or that you don’t get the maximum value from it.
No two companies are the same and to grow your business, you need to understand your audience and what activities create value. It sounds simple, but it’s an underrated discipline among many. Without knowledge of your target group and value-driving activities, there is a risk that you will not be aware of the factors that actually impact the business, which can lead to disappointing results.
At IIH Nordic, we know that data is the key to a profitable business and that a lack of data or skills to understand data can be costly. Here our specialists can help you with everything from implementation to analysis, evaluation, and education of staff.
5 reasons to work with us
- We take your professional development seriously.
- We use web analytics throughout your business model
- We have access to the latest tools and technologies.
- We help you get the most out of your data
- We have worked with some of the largest clients in the Nordic region.
These are the challenges our clients often face with web analytics
The challenges of web analytics are wide-ranging, but these are the issues our clients often have before our collaboration:
- They don’t know which tools to choose or they have too many different ones
- They do not know how to ensure proper implementation
- They struggle to analyze and evaluate the data
- They want to free up time by automating reporting
- They do not have the knowledge to ensure Cookie and GDPR compliance
Do you recognize these issues from your business? Then we can help you with your web analytics. Among our clients, you will find Elkjøp, Nemlig.com, Merck and Bestseller.
Increase efficiency and competitiveness with the use of web analytics
Behind every digital success is a solid foundation of data, and in front of that is an organization that can turn numbers into analytics and make intelligent decisions based on that.
Digital marketing encompasses a wide range of disciplines, and web analytics aims to bring together the results of resources invested in different areas so you can optimize your business. It’s about understanding how users move around on your website, interact with your services, and when and how your different marketing channels can be used effectively.
To help with your web analytics in the best possible way, we need to have in-depth knowledge of your business and KPIs. Together we can use this knowledge to apply Google Analytics and GTM optimally and thereby grow your digital business.
Meet our experts
Cases for inspiration
We are proud to have created impressive results for a large number of our customers. Here are a few we are extra proud of.
Case with Case about Gigtforeningen
Gigtforeningen recover 40% of their website visits thanks to Recapture
Introduction to the case INDUSTRYPatient association WHO IS THE CLIENT?With more than 80,000 members, the Danish Arthritis Society is Denmark’s third-largest patient organisation. They fight to make life better for the 700,000
35% more visitors recovered through Facebook
40% recovered in direct website traffic
Over 110K recovered website visits
Let's talk about Web Analytics
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.