CASES

Everything we do is driven by passion

This is what our clients say

To let the results speak for themselves is not a cliché. It is a proof of the passion behind all of our work. Through time, our specialist has created impressive results for a long list of clients, and we are proud of our results and of the problems we have defined, measured and solved. We have worked together with a broad spectrum of businesses everything from C20-businesses, educational institutions, start-ups, to media. See some examples of how we have worked below.

Bonnier Publications

Carl Ras

CDNetwork

Rockwool

JDE

FLSmidth

Danfoss

Fullrate

Falck

Life Extension Europe

Aller Leisure

IIH Nordic has increased our online-performance and presence online, with a stronger brand and improved ROI as a result.  They manage all administration, optimizing and evaluation of our AdWords campaigns, and we felt completely safe with the collaboration and the continuous communication.

Kristine Andersen
Kristine AndersenHead of Marketing, Wallmans

Bonnier Publications in Denmark is one of the largest publishers of magazines both in print and now increasingly with a large online presence.  IIH Nordic’s Machine Learning model and data consolidation in Google Cloud enabled the transformation to dramatically increasing both the conversion rate and reducing the marketing expenditure.

  • Background

    Bonnier Publications has more than 40 media brands in the Nordics and other countries. They have more than 11.000.000 unique users per. month which corresponds to 400.00 every single day. Meanwhile, the customer’s needs change and Bonnier wants to differentiate their sales message to different segments, but also increase the value of its’ marketing budget. The challenge with Bonnier was to gather enormous data inputs so they could be used strategically in the company.

  • Solution

    With IIH Nordics Machine Learning model and data consolidation in Google Cloud, Bonnier Publications has been able to link historical customer data with web data (Google Analytics 360, Facebook, Instagram, Google Ads, etc.) in Google BigQuery, where it easily can be accessed and automated across the organization. The Machine Learning model makes it possible to predict the behaviour of the users and divide them into different segments. Thus, Bonnier is now able to predict which customers will convert, and this is good prerequisites for using the marketing budget better.

  • Effect

    After a couple of months, the model has already delivered 327 million predictions and placed 33,3 million users in 5 different customer segments. The work with the Machine Learning model and data consolidation in Google Cloud has resulted in a nomination for the Danish Digital Awards 2019 and a 53% growth in subscription sales via digital channels. Bonnier has improved the business digitally and in less than 6 months, Bonnier has created one of the strongest data groundwork in the Nordic media industry. Now Bonnier has a 360-degree overview of their customers and can differentiate their message so existing customers won’t be exposed to sales messages.

Danfoss is one of the worlds biggest supplier of thermostats, cooling systems, power modules and similar products. They have several product categories and business units, and at the same time, they are active in many countries around the world, each with their own partners.

  • Background

    Danfoss’s website is big and complex, but they still manage to understand the client and their needs. Insight in how the client uses the products and services, and how they combine the two, is essential. Their biggest challenge is to attain a data structure that can analyze user behavior across all their channels, where the users interact with the online tools and services.

  • Solution

    We created a code structure, that connected traffic across all domains, products, countries etc. and developed a technical manual for implementation and analysis. We also implemented tracking and categorization of events across all business units and implemented data dimensions in Google Analytics. This makes it possible to do targeted data extract and see relevant data slices across different dimensions.

  • Effect

    This set-up enables Danfoss to analyze product interest across the whole organization and supports the strategic use of Google Analytics for many users and business units.

FLSmidth is the global supplier of service and advisory in the cement and mineral industry.

Their market covers the entire world and runs a tight competition. They offer niched B2B products that come with a long decision process. On the other hand, the right lead can be worth millions.

  • Background

    FLSmidth needed to reach more essential influencers to attain more leads. Through social media and targeted content, these influencers were kept motivated and engaged through the whole decision-making process, all the way to a sale.

  • Solution

    With the help of an extensive content mapping, FLSmidth got an overview of what kind of content they had – and what kind of content they were missing. We developed personas based on their data, made a strategy for how they could recycle their content, and trained their internal team through several workshops. The implementation of a marketing automation platform and set-up of an intelligent e-mail flow assured that the users and influencers were met by the right message, at the right time.

  • Effect

    FLSmidth improved their LinkedIn reach by 45%, and the number of followers increased by 35% in a year. Now, they have a complete overview of their content and how it can be used best. The team has gone through continuous workshops and inspiration sessions. The monthly content production is put into a system, to make sure FLSmidth always produces relevant content that fits their influencers’ needs. They also improved their follow-up both before, during, and after conferences.

Fullrate is one of Denmarks biggest supplier of broadband solutions. The market is price sensitive, and has a  tight competition, resulting in that traditional marketing channels were expensive to use, considering ROI.

Fullrate case

  • Background

    Together with Fullrate, we wanted to test whether YouTube could be a direct sales-generating marketing channel, able to generate value at the same level as channels like Google AdWords.

  • Solution

    Set-up of advanced remarketing segments based on analysis from potential customers buying behavior on their webpage. We also did an intelligent set-up for re-marketing campaigns based on the pages the user visited, with a focus on proper frequency control, time intervals etc. A continuous optimizing based on the best-performing channels, placement, and segments together with assuring that there is communication the other marketing channels, such as traditional tv, display marketing, and Google AdWords.

  • Effect

    Already after a month, we could see the conversion frequency from clicks on the webpage to a sale increase by over 20%. The price per conversion was only a third of what the sale would have cost through a generic SEM-campaign, due to the intense competition in the market. The good results made us extend the test-period, and YouTube-remarketing is now a long-term part of Fullrates marketing strategy.

JDE Professional is Denmark’s leading supplier of professional coffee solutions, and have over 15,000 clients in both the private and public sector.

  • Background

    Just before we started up our project, JDE Professional changed their name from Merrild and was in need of brand awareness. At the same time, they needed to attract new leads through their digital channels and market their uncompromising coffe solution – Promesso.

  • Solution

    IIH Nordic developed a marketing strategy based on several data enriched personas. Segments were created and targeted through social media advertising and remarketing across their channels. We developed a targeted microsite in Unbounce, built intelligent lead-flows, did a native ad-campaign and a strategy for recycling their content. We also assisted with content production, such as infographics, guides, white papers, cases and social posts targeted to the different personas in the different stages of the purchasing process.

  • Effect

    The campaign resulted in a greatly increased brand awareness for both JDE Professional and their Promesso solution. JDE Professional also greatly increase their followers, both on LinkedIn and Facebook and received quality leads from their advertising activities on social media. A new methodology for future marketing activities and methods for recycling content assured JDE to receive a great return from their content production for many years to come.

Rockwool is one of the leading companies globally in isolation. The business is represented in over 35 countries and is the market leader in many of the European countries. Rockwool headquarters is in Hedehusene, close to Copenhagen, but they are represented by local offices in many other countries.

  • Background

    Rockwool does not have any direct sales online, but online is an important platform for their advisory and sales departments. It is here the clients an find trustworthy advice and guidance online. Their digital strategy is created and managed from Denmark, but the local webmasters are responsible for creating relevant content based on the local market. Rockwool wanted to give their local webmasters the relevant tools and SEO knowledge to assure a global effort to improve their visibility online.

  • Solution

    Extensive SEO analysis was done for three selected countries webpages, and keyword recommendations, content optimization, and technical improvements were highlighted. Task-based list to each country’s webmaster was made, including the estimated time for each task and it’s potential. All local webmasters also received training with our partner tool Searchmetrics, to attain the relevant insight to be able to optimize their local web pages.

  • Effect

    The project was a success, and IIH Nordic continued to launch the project in 12 additional European and North American markets. This has resulted in an improved organic visibility – several accounts have improved their visibility by over 100%. Rockwool headquarters is currently monitoring the success across all countries through the smart and simple dashboard-function in Searchmetrics.

Carl Ras is a wholesale hardware store and webshop. With the third generation leading the company, Carl Ras has an app, 275 employees, and 27.000 products. Carl Ras has a broad customer base, including private customers, purchasers, and larger building projects.

  • Background

    When Carl Ras contacted IIH Nordic, they had experienced a drop in their online traffic and wanted help with generating a higher yearly revenue based on their online activities. Ther wish for more visitors to the webshop and increased brand awareness resulted in Carl Ras partnering with IIH Nordic for AdWords and SEO. The primary goal was to achieve an annual earnings target on AdWords while ensuring that every invested DKK yielded a minimum of 25 DKK in return.The SEO target was primarily to stop their drop in traffic and visibility and thereafter to increase their visibility, organic traffic, and revenue.

  • Solution

    Within AdWords, we optimized the whole account, with a focus on structure, strategy, keywords and messages with a focus on profitability a flow hanging fruit. We also implemented add extensions and re-marketing based on user behavior. Google shopping advertisements, YouTube, and display together with continuous optimization and a/b testing was all implemented. Our specialized SEO team focused on technical optimization of the web platform, link profile structure and added focus on low hanging fruits and the most profitable products and product categories.

  • Effect

    Through a tight collaboration between IIH Nordic and Carl Ras, the online success became reality. The AdWords revenue increased by 255%, while the organic visibility managed to turn around their downward facing curve and increased by 50% during our first year working together.

Falck is working with us on activating internal data to create improvements. Through a short project, we have managed to link more datasources and datapoints across the entire Falck Assistance customer group. It gives an opportunity for Falck to work on the customer journeys from an optimized acquisition and thereby prevent churn.

  • Background

    By using Cloud Based technology and database mirroring from internal datasources at Falck (100% GDPR compliant), it has been possible for us to combine all datasources at customerlevel per interaction – this enables Falck to track transactions at customerlevel, productlevel and/or at aggregatelevel, making it possible to make datadriven decisions – live!

  • Solution

    We have developed our very own tech stack, where we use between 10-20 different Cloud Based applications to align and process data through various technologies (including machine learning) and then activate data or visualize them in dashboards. This made it possible for us to create one customer-ID across all of Falck Assistance legacy systems in 3-6 months.

  • Effect

    By using data to assess the profitability of customers and products, among others, Falck Assistance has been able to become the most profitable division in the Falck Group – In fact, in such an extant that Falck Assistance is the primary contributor to Falck Group’s bottomline. We think that is pretty cool!

CDNetworks is one of the biggest suppliers of CDN-solutions to web pages globally.

CDNetworks is a well-known brand in Scandinavia, and operate in a niche B2B market as a high-end supplier. They have a technically complex product, which results in an extensive and long purchasing process, where every lead has a big potential value.

  • Background

    CDNetworks wanted to increase the number of leads with the help of a targeted content strategy, that would catch the interest of the narrow IT-decision maker target group.

    The goal for the new acitivty was to attain 25 new leads.

  • Solution

    IIH Nordic helped CDNetwork with the development of White Papers and other types of content towards the narrow target group.

  • Effect

    The campaign attained 70 new high-quality leads and strengthened their general market position in Denmark. The conversion frequency at LinkedIn increased greatly thanks to the intelligent setup, which also created a method for future campaigns.

    CDNetworks were so happy with the results, they decided to translate the content and the concept, so the campaign could be made global towards other attractive markets.

Life Care Europe is a Danish company managing the ecom platform Life Extension Europe, selling nutrition supplements, vitamins and minerals throughout Europe.

Life Care Europe partnered with IIH Nordic to build a BigQuery data lake on Google Cloud Platform (GCP) that would connect data for their ecommerce platform Life Extension Europe, and divide customers into data-driven segments to support personalised journeys.

  • Challenge

    Life Care Europe needed to get a better understanding of their customers, their characteristics, behaviour and preferences. As such, customer data had to be gathered across many systems (CRM, Google Analytics and SoMe) and prepared for analysis and activation in order to maximise online sales.

  • Solution

    BigQuery, Composer and Cloud functions were used to bring together, transform and align customer data from all different sources into GCP. Unsupervised clustering in AI Platform was used to identify 7 segments in the data and label every customer based on their behaviour. For an optimum activation, segments were connected to a Data Experience Platform that bridges GCP and the individual customer.

  • Results

    12 months after implementation, Life Extension Europe can document the following results: • A 20% increase in revenue • A 40% increase in conversion rate, leading to a total conversion rate of 8.5% • An increase in transactions of 62% Moreover, the project contributed to the general digital transformation of Life Care by streamlining and automating of the marketing and sales functions.

  • Quote

    “With a stronger data exploration, we have not only transformed into an even more healthy and future-oriented business, we are also able to deliver customer centric communication and marketing at a level, we had only dreamt of before this project. This project constituted the beginning of larger digital transformation journey of Life Care and we find the future looking bright.” – Heidi Teschemacher, CCO, Commercial Director Marketing and eCommerce at Life Extension Europe

Aller Leisure has been successful in scaling a Cloud solution to six of their travel brands in only 1.5 years and created a strong framework for future marketing efforts.

Aller Leisure partnered with IIH Nordic to simplify their data processing pipeline, scale their Cloud infrastructure to meet their changing business needs, and create a flexible system. This enabled data to be available for analysis and activation through the omnichannel marketing automation platform and systems linked to Agillic, e.g. Facebook, Google Ads, etc. with the possibility of including different scoring models and activities in the future. It further enabled Aller Leisure to be ready for future marketing, machine learning, and automation projects.

  • Challenge

    Many brands face challenges in viewing data in one consolidated place. With the inability to view everything in one place, high level business decisions on a brand level can be difficult, if not impossible to make.

    The Aller Leisure brand faced this challenge as it comprises six independently managed travel agencies. As Aller Leisure is a data-driven company, they were collecting insight from a variety of sources in order to activate the potential of their data, such as newsletter sign ups and leads from Google Ads, YouTube, LinkedIn, Facebook advertising, and many others. Additionally, the agencies use a number of different booking systems.

    Aller Leisure had identified that one of the primary drivers for their profits was reengaging already existing customers. Without consolidating their data, it would be difficult to activate these activities in an efficient way. Aller Leisure also desired to have one common data model which means that they are now able to – more easily – roll out flows, etc. across agencies and to create synergy effects. 

    Many processes would also be needed in order to import, transform, and clean data to be ready for utilization. The whole process had a large risk of de-synching, with many moving parts under several teams/agencies and systems. That’s when Aller Leisure and IIH Nordic paired up to audit Aller Leisure’s data sources and activation channels, discovering their KPIs and consolidating user data for Agillic.

  • Solution

    To increase email marketing efficiency and better serve their customers, it was necessary to gather all data in one place and in the right format in order to create the customer segments enabling the digital transformation: Over time this means optimizing data streams such as GA360, Google Ads, and Facebook into Google Cloud Platform, then channel that power through Agillic.

    Aller Leisure was then able to achieve a simplified workload, guaranteed quality across brands, and a scalable and powerful zero-pain IT infrastructure providing the backbone for the data pipelines – and able to easily add new/more systems to the model and the flows.

  • Results

    Google Cloud’s ability to scale extendable infrastructure has provided the ability to launch new projects on top of the Google Cloud data lake. It has provided Aller Leisure with a strong data foundation to continue to build upon, for instance:

    • User segments leveraging machine learning capabilities
    • Conversion prediction based on online behaviour
    • Insight into the top performing marketing mix
    • Stronger understanding of user behaviour 
    • User behaviour analysis
    • Buyer readiness state

    Aller Leisure as a data-driven company has managed to implement these changes and created a strong model as the groundwork for future marketing efforts. As a result of this project, Aller Leisure has created the ability for reduced error, and enabled greater insights with a stronger potential for growth. Aller Leisure is working on further expansion and acceleration of the solution.

  • Quote

    “For Aller Leisure, the purpose of gathering data in Google Cloud was to gain insight, to be able to analyse the data and, most importantly, to have the opportunity to activate the data in order to improve marketing performance and growth.” – Helle Schjødt-Bruhn, CMO, Aller Leisure