CASES

Everything we do is driven by passion

This is what our clients say

To let the results speak for themselves is not a cliché. It is a proof of the passion behind all of our work. Through time, our specialist has created impressive results for a long list of clients, and we are proud of our results and of the problems we have defined, measured and solved. We have worked together with a broad spectrum of businesses everything from C20-businesses, educational institutions, start-ups, to media. See some examples of how we have worked below.

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MSF

Carl Ras

CDNetwork

Rockwool

JDE

FLSmidth

Danfoss

Fullrate

IIH Nordic has increased our online-performance and presence online, with a stronger brand and improved ROI as a result.  They manage all administration, optimizing and evaluation of our AdWords campaigns, and we felt completely safe with the collaboration and the continuous communication.

Kristine Andersen
Kristine AndersenHead of Marketing, Wallmans

Danfoss is one of the worlds biggest supplier of thermostats, cooling systems, power modules and similar products. They have several product categories and business units, and at the same time, they are active in many countries around the world, each with their own partners.

  • Background

    Danfoss’s website is big and complex, but they still manage to understand the client and their needs. Insight in how the client uses the products and services, and how they combine the two, is essential. Their biggest challenge is to attain a data structure that can analyze user behavior across all their channels, where the users interact with the online tools and services.

  • Solution

    We created a code structure, that connected traffic across all domains, products, countries etc. and developed a technical manual for implementation and analysis. We also implemented tracking and categorization of events across all business units and implemented data dimensions in Google Analytics. This makes it possible to do targeted data extract and see relevant data slices across different dimensions.

  • Effect

    This set-up enables Danfoss to analyze product interest across the whole organization and supports the strategic use of Google Analytics for many users and business units.

FLSmidth is the global supplier of service and advisory in the cement and mineral industry.

Their market covers the global and runs a tight competition. They offer niched B2B products that com with a long decision process. On the other hand, the right lead can be worth millions.

  • Background

    FLSidth needed to reach more of these essential influencers to attain more leads. Through social media and targeted content, these influencers were kept motivated and engaged through the whole decision-making process, all the way to a sale.

  • Solution

    With the help of an extensive content mapping, FLSmidth got an overview of what kind of content they had – and what kind of content they were missing. We developed personas based on their data, made a strategy for how they could recycle their content and trained their internal team through several workshops. The implementation of a marketing automation platform and set-up of an intelligent e-mail flow assured that the users and influencers were met by the right message, at the right time.

  • Effect

    FLSmidth improved their LinkedIn reach by 45%, and the number of followers increased by 35% in a year. Now, they have a complete overview of their content and how it best can be used. The team has gone through continuous workshops and inspiration sessions. The monthly content production is put into a system, to make sure FLSmidth always produce relevant content that fits their influencers needs. They also improved their follow-up both before, during and after conferences.

Fullrate is one of Denmarks biggest supplier of broadband solutions. The market is price sensitive, and has a  tight competition, resulting in that traditional marketing channels were expensive to use, considering ROI.

Fullrate case

  • Background

    Together with Fullrate, we wanted to test whether YouTube could be a direct sales-generating marketing channel, able to generate value at the same level as channels like Google AdWords.

  • Solution

    Set-up of advanced remarketing segments based on analysis from potential customers buying behavior on their webpage. We also did an intelligent set-up for re-marketing campaigns based on the pages the user visited, with a focus on proper frequency control, time intervals etc. A continuous optimizing based on the best-performing channels, placement, and segments together with assuring that there is communication the other marketing channels, such as traditional tv, display marketing, and Google AdWords.

  • Effect

    Already after a month, we could see the conversion frequency from clicks on the webpage to a sale increase by over 20%. The price per conversion was only a third of what the sale would have cost through a generic SEM-campaign, due to the intense competition in the market. The good results made us extend the test-period, and YouTube-remarketing is now a long-term part of Fullrates marketing strategy.

JDE Professional is Denmark’s leading supplier of professional coffee solutions, and have over 15,000 clients in both the private and public sector.

  • Background

    Just before we started up our project, JDE Professional changed their name from Merrild and was in need of brand awareness. At the same time, they needed to attract new leads through their digital channels and market their uncompromising coffe solution – Promesso.

  • Solution

    IIH Nordic developed a marketing strategy based on several data enriched personas. Segments were created and targeted through social media advertising and remarketing across their channels. We developed a targeted microsite in Unbounce, built intelligent lead-flows, did a native ad-campaign and a strategy for recycling their content. We also assisted with content production, such as infographics, guides, white papers, cases and social posts targeted to the different personas in the different stages of the purchasing process.

  • Effect

    The campaign resulted in a greatly increased brand awareness for both JDE Professional and their Promesso solution. JDE Professional also greatly increase their followers, both on LinkedIn and Facebook and received quality leads from their advertising activities on social media. A new methodology for future marketing activities and methods for recycling content assured JDE to receive a great return from their content production for many years to come.

Rockwool is one of the leading companies globally in isolation. The business is represented in over 35 countries and is the market leader in many of the European countries. Rockwool headquarters is in Hedehusene, close to Copenhagen, but they are represented by local offices in many other countries.

  • Background

    Rockwool does not have any direct sales online, but online is an important platform for their advisory and sales departments. It is here the clients an find trustworthy advice and guidance online. Their digital strategy is created and managed from Denmark, but the local webmasters are responsible for creating relevant content based on the local market. Rockwool wanted to give their local webmasters the relevant tools and SEO knowledge to assure a global effort to improve their visibility online.

  • Solution

    Extensive SEO analysis was done for three selected countries webpages, and keyword recommendations, content optimization, and technical improvements were highlighted. Task-based list to each country’s webmaster was made, including the estimated time for each task and it’s potential. All local webmasters also received training with our partner tool Searchmetrics, to attain the relevant insight to be able to optimize their local web pages.

  • Effect

    The project was a success, and IIH Nordic continued to launch the project in 12 additional European and North American markets. This has resulted in an improved organic visibility – several accounts have improved their visibility by over 100%. Rockwool headquarters is currently monitoring the success across all countries through the smart and simple dashboard-function in Searchmetrics.

Carl Ras is a wholesale hardware store and webshop. With the third generation leading the company, Carl Ras has an app, 275 employees, and 27.000 products. Carl Ras has a broad customer base, including private customers, purchasers, and larger building projects.

  • Background

    When Carl Ras contacted IIH Nordic, they had experienced a drop in their online traffic and wanted help with generating a higher yearly revenue based on their online activities. Ther wish for more visitors to the webshop and increased brand awareness resulted in Carl Ras partnering with IIH Nordic for AdWords and SEO. The primary goal was to achieve an annual earnings target on AdWords while ensuring that every invested DKK yielded a minimum of 25 DKK in return.The SEO target was primarily to stop their drop in traffic and visibility and thereafter to increase their visibility, organic traffic, and revenue.

  • Solution

    Within AdWords, we optimized the whole account, with a focus on structure, strategy, keywords and messages with a focus on profitability a flow hanging fruit. We also implemented add extensions and re-marketing based on user behavior. Google shopping advertisements, YouTube, and display together with continuous optimization and a/b testing was all implemented. Our specialized SEO team focused on technical optimization of the web platform, link profile structure and added focus on low hanging fruits and the most profitable products and product categories.

  • Effect

    Through a tight collaboration between IIH Nordic and Carl Ras, the online success became reality. The AdWords revenue increased by 255%, while the organic visibility managed to turn around their downward facing curve and increased by 50% during our first year working together.

Doctors without Borders is an international, independent medical humanitarian organization, and one of the worlds largest NGO’s.  Online is an important channel for them, as it can show their work and passion from the field. This is the reason for their active work with data, to understand segments and make individually targeted experiences for first-time visitors, regular donors, and one time donors.

  • Background

    Doctors without Borders needed a cleanup and a validation of their data, an overview of their data sources and a better insight and understanding of the user behavior at their webpage.

  • Solution

    IIH Nordic helped them with validation and configuration of their existing data, together with an e-commerce set-up.  We also implemented video- and scroll tracking to create an overview of the best performing content and validation and configuration of their goals together with an advanced retargeting system.

  • Effect

    Doctors without Borders are now able to make data-based decisions and to measure value and conversions on different types of content. Advanced segmentation has made it possible to separate first-time visitors, continuous donor and one time donors, for them to target the different groups with personal and targeted messages.

CDNetworks is one of the biggest suppliers of CDN-solutions to web pages globally.

CDNetworks is a well-known brand in Scandinavia, and operate in a niche B2B market as a high-end supplier. They have a technically complex product, which results in an extensive and long purchasing process, where every lead has a big potential value.

  • Background

    CDNetworks wanted to increase the number of leads with the help of a targeted content strategy, that would catch the interest of the narrow IT-decision maker target group.

    The goal for the new acitivty was to attain 25 new leads.

  • Solution

    IIH Nordic helped CDNetwork with the development of White Papers and other types of content towards the narrow target group.

  • Effect

    The campaign attained 70 new high-quality leads and strengthened their general market position in Denmark. The conversion frequency at LinkedIn increased greatly thanks to the intelligent setup, which also created a method for future campaigns.

    CDNetworks were so happy with the results, they decided to translate the content and the concept, so the campaign could be made global towards other attractive markets.

Do you want to know more? Send us an e-mail or call us at +45 70 20 29 19