In the field of web analytics, Google Analytics is one of the most well-known and used tools among companies large and small.
GA4 is a new and improved version of Google Analytics that gives you a wide range of benefits and new capabilities, such as cross-platform tracking, intelligent audience lists and better return on Google Ads budget. But GA4 is also a completely different product from Universal Analytics (UA), and now that the “old” tool is officially being phased out, there’s every reason for you to start the transition to GA4.
In order to help you ensure an optimal setup of GA4, we need to understand your business and objectives. By working closely with you and our specialists, we can ensure that you get full value from setting up GA4 to future-proof your data sources.
Google Analytics 4 has been available for several years but, despite being Google’s standard solution, remains unexplored territory for many businesses large and small.
From July 2023, the data flow through Universal Analytics will officially be closed, and therefore you as a company need to future-proof your tracking setup – and sooner rather than later to secure as much historical data as possible.
With GA4, you get a new and different tool compared to Universal Analytics, and that undeniably creates challenges among loyal UA users. However, once GA4 is implemented, your entire organisation can benefit from taking greater control of your data, creating advanced reporting and data activation use cases.
From our many years of experience with Google Analytics at home and abroad, we know that no two clients are the same, even if the tools are the same. That’s why our collaborations are always based on your situation, skills and needs. You know your business and we know GA4, and together we can put a plan in place to secure your future data sources.
There are many challenges with GA4, but some of the typical issues we see with our customers are that:
Do you recognize these issues from your business? Then we can help you with your GA4 setup. Among our clients you will find. Easy and Bestseller.
The GA account structure determines how you can activate and link your datasets for analysis and activation. The more complex your online business is, the more factors you need to take into account when configuring your GA accounts and properties. We bring years of experience to the table to ensure you can execute your use cases.
KPIs (Key Performance Indicators) are the basis for solid tracking, as they define what needs to be measured in the first place. KPIs need to be linked to your business objectives, and therefore differ from company to company. With our expertise and workshops, we identify the KPIs that really matter to help you optimise your website’s goals.
Google Analytics 4 has been announced as Google’s new standard analytics platform for websites. GA4 has a new data format with log-like events instead of sessions, page views and event tracking. We support the customisation of this new analytics tool, helping you learn to think in terms of events and parameters, as well as take advantage of the new data concepts and definitions to enable your data.
Analytics data feeds into multiple downstream systems used for reporting and data activation, ultimately enabling your business to make data-driven decisions. High quality data is key to making the right decisions and managing your optimisation efforts effectively. We provide audits and monitoring tools to ensure your data is collected as intended and that you are able to make the right decisions.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced GA specialists, and we’re among 27 companies in the world to be Google Marketing Cloud certified. We make our clients champions of their own data so they can realize their digital potential.
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.
Danish
