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ACTIVATE – optimize the customer journey and achieve better results with AI
When businesses use data to make informed decisions and optimize customer journeys, obstacles often arise that make it difficult to activate customer data in marketing. At IIH Nordic, we’ve built unique tools that make you efficient in no time.
Utilize data to make better decisions with ACTIVATE
Data is an integral part of the way many companies do business. But it’s not enough to simply collect data; it’s crucial to turn data into insights that can improve the customer experience.
At IIH Nordic, we have been researching the topic for many years, and with the advancement of AI technology, we are provided with new opportunities to identify trends, understand patterns and predict future behavior in a simple way. It’s critical for making informed decisions that can increase revenue and profits – and most importantly, take the lead in the battle for customers.
We call it ACTIVATE – because we help you activate your own customer data and add AI-enriched decisions to your marketing. ACTIVATE is made up of six different AI models covering the customer journey from start to finish. Each model is developed for a specific stage of the customer journey and solves a specific problem for the company – whether the strategic objective is increased awareness, conversions or a lower churn rate.
This way, after just a few clicks from a user, the AI model can predict whether they are likely to stay on the page, convert, or even buy a product – depending on which ACTIVATE model a company chooses to use.
These are the challenges our clients often face with data-driven marketing
While many businesses have recognized the importance of data platforms, there are still challenges and misconceptions to overcome. When working with our clients, we often encounter the following challenges when it comes to data platforms:
- They are unsure how to get started enriching their data to add value to the customer journey
- They don’t realize that it often requires careful and lengthy customization of technical solutions to make such solutions fit their business
- They lack the involvement of experts within data analytics and technology to maximize the value of the data work done
- They don’t realize that transferring data to an IT solution can lead to loss of control over data and uncertainty about who owns the data the day the solution needs to be moved to another technology
- Even if they invest in technology, they struggle to get a 360-degree view of their customer data – simply because the solution they buy isn’t built specifically for their data.
Do you recognize any of these challenges from your business? And would you be interested to hear more about how an AI model can give you a shortcut to start activating data? We’re ready to help you get the most out of your data.
Turn raw data into valuable insights with AI models from IIH Nordic
A good customer experience is an important element of a company’s competitiveness. But it can be a long process to connect IT systems and organize data to provide insights into the needs of your customers and visitors. That’s why many companies end up with a solution where the customer experience doesn’t always connect well across different communication channels.
At IIH Nordic, we strive to make it easy to use AI to better target your customers and their current needs. We take the technology you already use and create a 360-degree view of the data you have.
The starting point for ACTIVATE is that the model is based on the company’s own data from the tools a company already uses. As a result, your business doesn’t have to go through an overwhelming upheaval in systems or invest in new, expensive tools.
In a time when owning your own data and having full control over the data model is becoming more and more important, we see a strength in being able to build and pass on control over data to our customers. That’s why all data is stored on our clients’ own infrastructure.
Should you need more than AI models for your data, we can advise you on which tool to use on top of the data foundation we have built through ACTIVATE. Our experts will help you find the right solution for your needs and ensure that your data is activated and turned into valuable insights.
5 reasons to work with us
- We take your professional development seriously
- We think of data activation and AI in a broader context
- We have access to the latest tools and technologies
- We help you get the most out of your data in a short amount of time
- We’ve worked with some of the biggest clients in the Nordics