Technical SEO is a large field within the SEO discipline, and for many, the most complicated. Nevertheless, a good technical SEO setup is crucial for organic success, which is why the topic is a high priority when we start a new collaboration. If the technical setup is not in place from the start, all subsequent SEO work will not yield full benefits.
SEO in a technical sense is about optimizing the technical aspects of a website to make it more visible to search engines and thus consumers.
Almost all websites have SEO technical errors to some extent that can drag down the content’s rankings in Google. Avoid the technical hiccups and gain a deep understanding of the interaction between your website and search engines with IIH as your partner.
Technical SEO plays a crucial role in the success of businesses online. If your website can’t be properly indexed by search engines, it will be invisible to potential customers – and that’s reflected in your bottom line.
In our technical SEO work, we ensure that your website is easily accessible and understood by search engine algorithms. Fixing technical errors and optimizing aspects such as URL structure, page speed and 404 errors will improve search engines’ understanding of your content. This leads to better rankings and increased exposure on relevant search terms. With increased organic traffic, you can reach more potential customers without having to pay for advertising.
Just a few errors in the website’s code or structure can lead to Google having difficulty reading and indexing the website correctly. Many companies are challenged by their technical SEO setup and understanding, which means that technical SEO can quickly become a complex and extensive process to get right.
Typical challenges with technical SEO can be:
These issues are common among our customers, but they are rarely something they are aware of themselves. At IIH, we are professionally equipped to advise you on the right solutions. We use a wide range of advanced technologies and tools, and have years of expertise and experience in the field. We can help improve your technical SEO performance. This gives you greater visibility and ultimately a better user experience.
Our website audit is a comprehensive review of the technical aspects of your website and identifies anything that could potentially hinder your organic performance in Google. We analyze everything from the website’s 404 errors, indexing status in Google, sitemap, canonical tag usage, speed and performance to its structure, design and content. Based on our analysis, we present a detailed report to our customers with recommendations on how to improve their website. An in-depth SEO audit is the first step when a company wants a professional SEO strategy.
Slow website loading can lead to higher bounce rates, lower conversion rates and poorer user experience – all of which affect not only your website’s search engine rankings, but also your business. In our SEO team, we have experienced experts in speed optimization. They’re ready to help you improve your website’s load speed so you can take the top spot on Google.
Structured data is a way of organizing website content so it’s easier for search engines to understand. It can help increase visibility and click-through rates for your website. At IIH Nordic, we can help you determine which types of structured data you should work with, for example, whether you should focus on knowledge graphs, reviews, product descriptions, company information or FAQs.
Our specialists know all the technical tricks that are important for optimizing SEO work, and they know where to tweak to increase conversion rates and give users a good experience on the website. We have helped large international and Danish companies achieve a better technical foundation to stay competitive.
Our specialists know all the technical tricks that are important for optimizing SEO work, and they know where to tweak to increase conversion rates and give users a good experience on the website. We have helped large international and Danish companies achieve a better technical foundation to stay competitive.
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