The rules governing the use of cookies on websites have been steadily tightened over recent years, particularly in European markets, and this has proved to cause many companies to stress about potentially losing valuable data.
When users actively opt out of cookies, it can lead companies to make important business decisions based on assumptions rather than data. This jeopardises the digital strategy and can have serious consequences for the entire business.
Recapture allows you to continue collecting data without compromising on cookies and privacy. Quite simply, it allows you to maintain the overview of your online activities and optimize your marketing budgets exactly as before cookies were a matter of choice.
The Danish Cookie Act states that consent must be given before any data is collected about a visit to a website. Meanwhile, many companies think they’re complying to cookie legislation simply by installing a cookie banner, but that’s not equivalent to being cookie compliant. When up to 30% of visitors reject cookies, it means that their data is invisible and therefore not something you can use in your marketing efforts.
As the amount of available data shrinks, it becomes harder to make the right business decisions.
At IIH Nordic, we have built a reliable and stable data anonymisation process using the latest encryption, data security, and infrastructure from Google. For you as a client, this means we can help you create a solution based on your specific needs and budgets so you can maintain and grow your digital business without compromising on regulations.
Cookie policy is a challenge for the vast majority of businesses, and some of the typical issues we see with our clients are:
Do you recognize these issues from your business? Then we are the right partner for you.
We have years of experience recovering data lost in relation to cookie compliance. That’s why we can help you get back on track so you can use your data as before.
If you need help with Cookie management implementation, you’ve come to the right place. Cookies have become an important part of many companies’ daily lives as data about users and customers provide the best conditions for growth. We offer help to implement cookies so you can spend your resources on something else.
If you are looking for ultimate management and control of your first and third party data, reach out to IIH Nordic about Google Tag Manager server-side features/options.
Companies that implement GTM server-side experience greatly improved data quality, GDPR management, and site load speed. There are several strong commercial use cases that can be supported with service-side tag management implementation, including the ability to restore/recover/retrieve data lost due to cookie rejections and the extension of cookie lifetime.
Tracking implementation requires constant maintenance to ensure uniform/coherent/consistent data quality in a fast evolving digital environment. It requires a high level of technical engineering skills and competence development to deliver/produce reliable data from website tracking.
IIH Nordic is proud to have a team of certified Google Analytics implementation engineers who can help monitor and support your Google Analytics data quality. Our dedicated team will help secure your confidence in data-driven decision making.
If you want to see results from your Analytics data in terms of increased revenue, reduced costs, or improved customer satisfaction, contact IIH Nordic for training in GA4 or planning data activation strategies.
We offer tailored training to improve your use of Google Analytics, maintenance, reporting, and creation of data dashboards. Our goal is always to enable data to show value, and we have a streamlined process to help you identify the solutions/opportunities/challenges/cases that provide the greatest return in the shortest possible time.
Since 2005, IIH Nordic has been working to make the most of data to create value for our many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced Recapture specialists and have been voted #1 at analysing and applying data eight times. We make our clients champions of their own data so they can be the best in their industry.
Since 2005, IIH Nordic has been working to make the most of data to create value for our many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced Recapture specialists and have been voted #1 at analysing and applying data eight times. We make our clients champions of their own data so they can be the best in their industry.
On March 1st, 2023 the Norwegian Data Protection Authorities published an article in relation to questioning the legality of Google Analytics. The article originally did
When it comes to data analytics, it is crucial to make sense of data by finding valuable patterns and conveying insights to the right people
*English version at the bottom* New method for data tracking In IIH Nordic, we have encountered a challenge that is crucial to address in order
IIH Nordic has a new CEO, so we’ve done a welcome interview to give you a better understanding of who Lars Gudbrandsson is and what
We tried to answer the questions you may have about The Danish Data Authority’s latest update (21st of September 2022) about Google Analytics, and how
Reach out if you’re curious about how we can help you.
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