The IIH Nordic’s Recapture solution takes a privacy-first approach. The methodology has been evaluated and approved by Gorrissen Federspiel, who specializes in GDPR and cookie compliance.
The result is a compliant solution that can be tailored to your business and is currently used by more than a hundred different brands.
The French data authorities have recently been setting the agenda for how companies should manage tracking of users on the internet. This has resulted in 7 guidelines specific to Google Analytics 4.
The Recapture solution is developed to fully adhere to these guidelines under close review by our legal partner, Gorrissen Federspiel.
With Recapture, it is possible to continue gathering all website traffic data without compromising cookie and privacy policy. Simply put, you will receive the insight that you require to optimize your marketing budgets and manage your content exactly as you remember before data was lost due to cookie rejection.
The Danish Cookie Act states that consent must be given before any data is collected about a visit to a website. Meanwhile, many companies think they’re complying with cookie legislation simply by installing a cookie banner, but that’s not equivalent to being cookie compliant. When up to 30% of visitors reject cookies, it means that their data is invisible and therefore not something one can use to evaluate marketing performance or content engagement.
As the amount of available data shrinks, it becomes harder to make the right business decisions.
At IIH Nordic, we have built a GDPR compliant, reliable and stable data anonymization process using the latest encryption, data security, and infrastructure from Google. For you as a client, this means we can help you recover performance data that would normally be invisible so you can optimize your website and business without compromising regulations.
Cookie rejection is a challenge for the vast majority of businesses, and some of the typical issues we see with our clients are:
Do you recognize these issues from your business? Then we are the right partner for you.
We have years of experience recovering data lost in relation to cookie compliance while adhering to all compliance regulations. That’s why we can help you get back on track to take reliable data based decisions on your website and marketing performance.
If you need help with Cookie management implementation and remaining cookie compliant, you’ve come to the right place. Cookie Management is an important part of managing a website as it builds trust and engagement – providing the best conditions for growth. We offer help to manage cookie compliance so you can spend your resources on something else.
If you are looking for the ultimate management and control of privacy, security and data quality, reach out to IIH Nordic about Google Tag Manager server-side features/options.
Companies that implement GTM server-side experience greatly improved data quality, GDPR management, and site load speed. Companies that implement GTM server-side experience greatly improved data quality, GDPR management, and site load speed. There are several strong commercial use cases that can be supported with server-side tag management implementation, including the ability to restore/recover/retrieve data lost due to cookie rejections and ad blockers.
It is fundamental for all organizations to have a reliable data collection in order to make confident decisions on the data collected. Google Analytics tracking implementation requires constant maintenance to ensure reliable data quality. It requires a high level of technical engineering skills and competence to deliver reliable data on a continual basis.
All IIH Nordic engineers are required to maintain updated certifications within Google Analytics and Tag Management. Our dedicated team will help secure your confidence in data-driven decision-making.
If you are looking to improve your skills working with Google Analytics with a focus on increasing revenue, reducing costs, or improving customer satisfaction, contact IIH Nordic for training in GA4 or forming a data activation strategy.
We offer tailored training to improve your use of Google Analytics, maintenance, reporting, and creation of data dashboards. Our goal is always to enable data to show value, and we have a streamlined process to help you identify the opportunities that provide the greatest return in the shortest possible time.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. We offer more than 50 consultants in the Nordic region who have achieved numerous awards for their data activation strategies. We have been voted #1 at analyzing and applying data eight times and nominated twice as best agency in the world within analytics. We make our clients, champions of their own data so they can realize their digital potential.
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.
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