DanishGoogle Cloud for Marketing.
Google Cloud future-proofs your marketing activities
Many businesses today use a significant amount of time on reporting marketing activities, with data hidden in silos. This makes it harder to use data strategically, just like it becomes harder and demands more resources to react quickly to new developments. Time is precious, and the solution is consolidation and automation of data that can save time and minimize the need for buying new systems as well as IT and BI resources. Simply put, the future of marketing lies in the use of Google Cloud technology.
Whatever the size of your business, there is business value in utilizing Google Cloud technology. In close collaboration with our specialists, we can develop a data strategy that future proofs your data and provide competitive advantages across departments – from marketing to IT, BI and economy. Among our highly qualified specialists, we have two Professional Data Engineer certifications and two Professional Machine Learning certifications. This means we are able to offer our customers unparalleled expertise in data management and advanced machine learning solutions.
5 reasons to work with us
- We take your professional development seriously
- We think Google Cloud in a larger marketing context
- We have access to the latest tools and technologies
- We help you get the most out of your data
- We collaborate with major Danish and international companies
“Consultancy paves the way for the optimal analytics setup”
It was IIH’s understanding of the possibilities of web analytics tools, as well as their impartial advice, that was the deciding factor in our choice of the right web tool.
Søren Mortensen
Web and E-sales Manager
Falck
“Competent creative and analytical support”
IIH has given us competent advice on our online business – creatively as well as analytically. In several cases, they have made the pieces fall into place so that we could get on with the essentials. IIH definitely has its heart in the right place and at the same time speaks clearly to reason.
Brian Lund
Project Manager
Experian Nordic
These are the challenges our customers often face when using Google Cloud technology
Data is the most important foundation for your marketing activities, and many companies don’t get the full potential of their data. Some of the typical challenges we see with our clients are that:
- They do not have a setup that makes it easy to exploit the data they have available
- They spend the marketing budget on the wrong customers
- They’re spreading themselves too thin because they don’t know their customers well enough
- They base their segments on assumptions rather than data
- They do not personalize the customer experience based on data about their customers’ behavior, interests, and purchase history
- They do not have the necessary knowledge to predict e.g. customer lifetime value or conversion readiness
Do you recognize one or more of the issues in your business? Then we can help you future-proof your business through Google Cloud, just like we have done for e.g. Life Extension, Bonnier, Aller Leisure and Nemlig.
Consolidating data in the cloud gives competitive advantage
In order to effectively drive digital growth, it is essential to be in control of data sources across the business. Data that is not set up correctly, is spread across several different platforms, or a lack of ability to analyze and understand the collected data, will decrease your ability to react fast, and worst case, it can lead to decisions and budget planning based on false information.
When data is the premise of your entire business, you should also demand that the foundation, your data strategy, is optimally developed. At IIH Nordic, data is the starting point for everything we do across digital disciplines, and we know how integration, collection, analysis and execution of data impacts not just the marketing department but the entire business. By combining internal data (sales, operating costs, and staff) with online data, you can optimize your resources to deliver optimal revenue and cost efficiency.
When internal and online data is brought together, we can make the decisions that contribute to the growth of your business – now and in the future. The data strategy of the future is based on Google Cloud technology and by using the latest technology, we can work closely together to build a solid foundation that consolidates and automates your data for the benefit of the entire business.
Meet our experts
- Insight & Activation
Debora Ceccato
Data Science Specialist
- Insight & Activation
Sebastian Siem Bach-Nielsen
Machine Learning Specialist
- Insight & Activation, Teamleads
Robert Johnson
Director of Insight & Activation
Cases for inspiration
We are proud to have created impressive results for a large number of our customers. Here are a few we are extra proud of.
Let's talk about Google Cloud for Marketing
We are happy to hear about your challenges and have a chat about how together we can take your digital marketing to new heights.