In digital marketing, Google ads are one of the most effective digital channels you have to get more customers and increase revenue. You know your potential customers’ needs and you know you can deliver the solution and with Google Ads you get almost direct access to them.
It sounds simple but the reality is that Google Ads marketing today requires specialist knowledge and multi-skills if you want to realize your full potential.
With our unique tool, Recapture, you get a special competitive edge that can ensure your marketing reaches its full potential. The tool gives you insight into how your advertising is performing – including the part that is currently hidden due to marketing cookie refusal. All of this is done while respecting the users’ privacy rights. Thus, Recapture can help improve the visibility of your campaign performance, take the guesswork out of missing or inaccurate data, and demonstrate a higher return on your marketing investment.
At IIH, we don’t just speak in technical terms like CPC, CTR, CPM, QS and CPO, we think about and talk about your digital business as a whole. This puts us in the best possible position to improve your digital performance.
Google Ads, also known as SEM, is crucial to the success of the vast majority of businesses, B2B and B2C alike. It is a marketing tool that demands a lot from your business and that you can afford to advertize in a competitive, transparent market. So you need to know your business and your customers and exactly what it takes to succeed. If not, Google Ads can quickly become an expensive proposition.
The technological possibilities in advertising are constantly evolving, and maintaining an effective Google Ads setup requires you to be up to date with the latest knowledge and have the skills to execute on it. In a busy day, it’s a big task, and here we can help with advice and execution, so you’re not alone with the task.
Together, we create the best solution based on knowledge, your data and the technological possibilities available. We have the latest technology at our disposal, which is essential to get the most out of your marketing budget. Our Recapture tool uncovers the wealth of data hidden by cookie policies. It allows you to gain full insight into data such as the number of transactions and leads, cost per conversion and the actual ROAS of your campaigns, so you can stay ahead of the competition.
We provide ongoing insights and recommendations so you’re always aware of and able to seize new opportunities. That way, you can improve profits, gain market share and know exactly how to analyse and use your data.
Only by using the latest technology, building a solid data setup and maintaining close collaboration can we create a success – and we’re with you, all the way.
There are many Google Ads-related challenges, but some of the typical issues we see with our clients are that:
Do you recognize these issues from your business? Then we can help you optimise your Google Ads setup at home and abroad. Among our clients you will find. LEGO, Vestas, Rockwool, VELUX, Chr. Hansen, TDC, IKEA, Bonnier, JDE, and Blockbuster.
Ranked as the world’s second largest search engine, YouTube is a great opportunity to brand your business and attract new customers. The popular video service allows you to target your audience with video ads, giving you precise insights into how many people watch your videos, how long they stick around and how much you get out of your advertising. With YouTube advertising, you only pay when someone sees your ads or clicks on them. We have extensive expertise in consulting and YouTube advertising, and can help you set up the right way to build brand awareness and reach new potential customers.
If you want to reach a larger audience across multiple websites, display advertising is the way to go. This is your opportunity to promote your business with visual ads on the Google display network. The ads appear across websites, and pop up on users as they move around the web. This allows you to track users after they have visited your website and promote your brand through banner advertising. We know how to execute display advertising, so you can put together a campaign that increases your reach by reaching as many people as possible within your target audience.
If you have a webshop, Google Shopping is essential to support your online growth. Unfortunately, many webshops do not take advantage of the possibilities offered by Google Shopping. That’s a shame, because there are many advantages to choosing this ad format. When users search for a product on Google, your products will be displayed with image and price. This means your ads are shown to the right users at the right time – and that helps increase conversion rates. Let us take care of your next Google Shopping advertising and experience how your webshop is taken to new heights.
Google advertising has become not just an important tool for marketing businesses online, but a vital tool for driving growth online. When users search for a product, the ads are displayed as the first search results. And we know it well – the first search results are often the ones we click on. So there is a big competitive advantage in being high on the search engine, as it generates traffic and customers for your business. Google advertising on Search is a comprehensive disciplin with a ton of options as well as requirements for cohesiveness between that and search engine optimization. At IIH Nordic, we specialize in exactly this area, and we know what it takes to get your company to #1 with advertising on Google.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordic region, we have some of the industry’s most skilled and experienced Google Ads specialists, and we actively work with some of Denmark’s largest companies. We make our clients champions of their own data so they can realise their digital potential.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordic region, we have some of the industry’s most skilled and experienced Google Ads specialists, and we actively work with some of Denmark’s largest companies. We make our clients champions of their own data so they can realise their digital potential.
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