Cloud for Marketing
We help both Danish and international companies create and improve their data strategy, and we know what it takes to future-proof your data and how it can give you a competitive advantage.
Cloud future-proofs your marketing efforts
Many businesses today use a significant amount of time on reporting marketing activities, with data hidden in silos. This makes it harder to use data strategically, just like it becomes harder and demands more resources to react quickly to new developments. Time is precious, and the solution is consolidation and automation of data that can save time and minimize the need for buying new systems as well as IT and BI resources. Simply put, the future of marketing lies in the utilization of Cloud technology. No matter the size of your business, there is value in leveraging Cloud technology. In close collaboration with our specialists, we can develop a data strategy that future proofs your data and provide competitive advantages across departments – from marketing to IT, BI and economy. Among our highly qualified specialists, we have two Professional Data Engineer certifications and two Professional Machine Learning certifications. This means we are able to offer our customers unparalleled expertise in data management and advanced machine learning solutions.
These are the challenges our clients often face when using Cloud technology
Data is the most important foundation for your marketing activities, and many companies don’t get the full potential of their data. Some of the typical challenges we see with our clients are that:
- They do not have a setup that makes it easy to exploit the data they have available
- They spend the marketing budget on the wrong customers
- They’re spreading themselves too thin because they don’t know their customers well enough
- They base their segments on assumptions rather than data
- They do not personalize the customer experience based on data about their customers’ behavior, interests, and purchase history
- They do not have the necessary knowledge to predict e.g. customer lifetime value or conversion readiness
Do you recognize one or more of the issues in your business? Then we are able to help you future-proof your company through Google Cloud, just like we have done for among others Life Extension, Bonnier, Aller Leisure and Nemlig.
Consolidating data in the cloud gives competitive advantage
In order to effectively drive digital growth, it is essential to be in control of data sources across the business. Data that is not set up correctly, is spread across several different platforms, or a lack of ability to analyze and understand the collected data, will decrease your ability to react fast, and worst case, it can lead to decisions and budget planning based on false information. When data is the premise of your entire business, you should also demand that the foundation, your data strategy, is optimally developed. At IIH Nordic, data is the starting point for everything we do across digital disciplines, and we know how integration, collection, analysis and execution of data impacts not just the marketing department but the entire business. By combining internal data (sales, operating costs, and staff) with online data, you can optimize your resources to deliver optimal revenue and cost efficiency. When internal and online data is brought together, we can make the decisions that contribute to the growth of your business – now and in the future. The data strategy of the future is based on Cloud technology, and by using the newest technology, we can in close collaboration build a solid foundation, that consolidates and automates your data to benefit the entire business.
5 reasons to work with us
- We take your professional development seriously
- We work with Google Cloud in a wider marketing context
- We have access to the latest tools and technologies
- We help you get the most out of your data
- We collaborate with major Danish and international companies
"It was IIH's understanding of the possibilities in web analytics tools as well as their impartial advice that was the deciding factor in our choice of the right web tool."
"IIH Nordic is super competent, they are always well prepared, and they give good input on what we can do better. They are also very honest and real, which for me is incredibly important."
"At IIH Nordic we experience close professional communication with a high level of professional relevant information that furthers our objectives of optimizing our business. IIH Nordic is also good at receiving input, which is conducive to a proactive and creative process/dialogue."
"My expectations were met with a 300% profit. I didn't realize there were so many issues around SEO and so many changes that could be made relatively easily"
"IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. IIH Nordic is an absolutely fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank's business like it was their own baby."
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