Web analytics

At IIH Nordic, our award-winning analytics team has been helping companies at home and abroad secure their data foundation through web analytics. So we know what it takes to create the data infrastructure that can make a real difference to your business.

Web analytics ensures quality decisions

Today, most companies would never dream of starting out without having implemented web analytics to measure the performance and development of their marketing activities. You could say that web analytics has become second nature. But when data becomes mainstream, the risk increases that it is not used properly or that you don’t get the maximum value from it.

No two companies are the same and to grow your business, you need to understand your audience and what activities create value. It sounds simple, but it’s an underrated discipline among many. Without knowledge of your target group and value-driving activities, there is a risk that you will not be aware of the factors that actually impact the business, which can lead to disappointing results.

At IIH Nordic, we know that data is the key to a profitable business and that a lack of data or skills to understand data can be costly. Here our specialists can help you with everything from implementation to analysis, evaluation, and education of staff.

These are the challenges our clients often face with web analytics

The challenges of web analytics are wide-ranging, but these are the issues our clients often have before our collaboration:

They don’t know which tools to choose or they have too many different ones
They do not know how to ensure proper implementation
They struggle to analyze and evaluate the data
They want to free up time by automating reporting
They do not have the knowledge to ensure Cookie and GDPR compliance

Do you recognize these issues from your business? Then we can help you with your web analytics. Among our clients, you will find Elkjøp, Nemlig.com, Merck and Bestseller.

GA360

At IIH Nordic, we have been helping Danish and international companies with their web analytics for many years, including GA360 - the leading enterprise platform for true data-driven marketing.

Amplitude

Amplitude is a powerful digital analytics tool designed to help you understand consumer behavior and optimize performance of your digital products, and IIH Nordic is proud to be the only partner and reseller of Amplitude licenses in the Nordic region. With our 10 MyImage awards for being the top digital agency in analyzing and applying data, clients looking to strengthen their product analytics efforts are in capable hands when partnering with IIH Nordic on implementing Amplitude.

Piwik PRO

Piwik PRO is an analytics platform developed to provide valuable insights while prioritizing data privacy and security. The platform offers tools for web, mobile, product, and customer journey analytics to ensure a 360-degree view of your data, and IIH Nordic is proud to be an implementation partner and reseller of Piwik PRO licenses for the Nordic region. With our 10 MyImage awards for being the top digital agency in analyzing and applying data, clients can trust in the expertise and reliability that IIH Nordic brings to Piwik PRO implementations.

Accutics

IIH Nordic is proud to be a sales and implementation partner of Accutics. The Accutics platform standardizes and automates data labeling to facilitate collection, consistency, and accuracy across all your campaigns. Unlock the full potential of your marketing data with Accutics. Gain real-time insights, improve campaign performance, and make informed decisions with a single source of truth for your marketing data performance. Experience significant cost savings, enhanced efficiency, and superior data quality with the Accutics labeling process, trusted by industry leaders to transform the value of marketing analytics services.

Data Layer Monitor

In today’s data-driven world, your ability to quickly harness, analyze, and act on your data can set you apart from the competition. Since 2022, IIH Nordic has revolutionized the monitoring of digital analytics data with our proprietary Data Layer Monitor, ensuring that businesses like yours are not just surviving but thriving by making smarter, data-informed decisions faster.

Increase efficiency and competitiveness with the use of web analytics

Behind every digital success is a solid foundation of data, and in front of that is an organization that can turn numbers into analytics and make intelligent decisions based on that.

Digital marketing encompasses a wide range of disciplines, and web analytics aims to bring together the results of resources invested in different areas so you can optimize your business. It’s about understanding how users move around on your website, interact with your services, and when and how your different marketing channels can be used effectively.

To help with your web analytics in the best possible way, we need to have in-depth knowledge of your business and KPIs. Together we can use this knowledge to apply Google Analytics and GTM optimally and thereby grow your digital business.

5 reasons to work with us

We take your professional development seriously.
We use web analytics throughout your business model
We have access to the latest tools and technologies.
We help you get the most out of your data
We have worked with some of the largest clients in the Nordic region.

"It was IIH's understanding of the possibilities in web analytics tools as well as their impartial advice that was the deciding factor in our choice of the right web tool."

"IIH Nordic is super competent, they are always well prepared, and they give good input on what we can do better. They are also very honest and real, which for me is incredibly important."

"At IIH Nordic we experience close professional communication with a high level of professional relevant information that furthers our objectives of optimizing our business. IIH Nordic is also good at receiving input, which is conducive to a proactive and creative process/dialogue."

"My expectations were met with a 300% profit. I didn't realize there were so many issues around SEO and so many changes that could be made relatively easily"

"IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. IIH Nordic is an absolutely fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank's business like it was their own baby."

CONTACT US

Reach out if you’re curious about how we can help you.
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