Morning Brief

Brains for breakfast: Future trends in analytics, data and activation

Date
24. September 2024

Opening hours
08:30 - 12:00

IIH Nordic - Artillerivej 86

Future-Proof Your Product: Insights and Strategies for the Evolving Analytics 

The digital business space is evolving and the demand for operational data has never been greater both tactically and strategically as part of AI’s. But the new demand is data integrated across the organization covering both sales, marketing and product as a single source of truth, where product claims the seat of honor. 

Because at the end of the day without the right  product and insights, both selling and marketing is an uphill battle. 

Join Adam Greco from Amplitude, Steen Rasmussen from IIH Nordic, Daniel Lintoiu from Lemvigh‑Müller, Natasha Rogen from Too Good To Go, and host of the day Robert Johnson for an exclusive exploration of how to leverage and build an operation around data to secure the optimal efficiency between marketing, market and product. 

 

What you’ll take home

  • An understanding of how the trinity of product, marketing and sales can be leveraged better
  • Insights into the changing demand around product and analytics
  • An operational guideline for how to leverage your existing data
  •  How to establish a structure around marketing insights and product management.

 

Who should attend

Senior digital marketers, marketing managers and CMO who want’s to reflect on business as usual from a new perspective, product managers and owners who are looking for an opportunity to better leverage the data and CDOs, CCO who wish to understand where the market is going and how to leverage their data to get to the next level.  

 

Brainy breakfast included

While you listen we will naturally also make sure you get to enjoy a selection of some of the best breakfast snacks, juice and coffee to awaken your brain and kickstart your day. 

Program

08:30 - 09:00

Arrival

Artillerivej 86, 1, 2300 Copenhagen S

09:00 - 09:15

More than just a good morning

Robert Johnson, IIH Nordic, Director of Insights & Activation

09:15 - 09:40

Building the business with data

Daniel Lintoiu, Lemvigh‑Müller, Director of Marketing, & Natasha Rogen, Too Good To Go, Product Data Analyst

09:40 - 10:15

A new role of analytics

Adam Greco, Amplitude, Analytics Industry Veteran

10:15 - 10:45

Break

10.45 - 11:00

The end of analytics as usual

Steen Rasmussen, IIH Nordic, Director of Data Innovation

11:00 - 11.20

Future trends in analytics and data

Panel with Adam, Steen, Natasha and Daniel

11:20 - 11:30

The End of The Beginning

Joint partnership presentation, Robert Johnson

11:30 - 12:00

Networking

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