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Keep up to date within data, web analytics and digital marketing

Cloud & Data

Ensuring data quality for GA4 at scale with Google Cloud Platform

Companies no longer collect clickstream data with Google Analytics 4 (GA4) solely to enable data-informed decision making … see more

Take control of data quality in GA4 using Google Cloud at scale.

  • 12 min. reading time

Digital Marketing

How helpful content can get your website to the top of search results

When it comes to ranking at the top of the search results, there’s one factor that’s particularly … see more

Learn about helpful content and how to use it to your advantage

  • Viktoria Steuber
  • 3 min. reading time

Strategy

Navigating AI for Sales and Marketing: Do’s and Don’ts for Ecommerce and Digital Marketing Directors

In the rapidly evolving landscape of Ecommerce and digital marketing, harnessing the power of AI is not … see more

Take control of data quality in GA4 using Google Cloud at scale.

  • 5 min. reading time

News

IIH Nordic receives nine nominations for the European Search Awards

We have nine chances to win one of the prestigious awards at this year’s European Search Awards … see more

Our specialists recognised with record number of nominations at the European Search Awards

  • 2 min. reading time

Web Analytics & AI

How to avoid losing your data from Universal Analytics

In 2023, Universal Analytics (UA) shut down, and since then GA4 has taken over as an important … see more

Get help extracting your data

  • 2 min. reading time

Digital Marketing

Google SGE is knocking: How Google has evolved over time

For users who want a customized search experience, the future outlook for Google SGE is very promising. … see more

Learn more about Google's history before the launch of SGE

  • 6 min. reading time

Web Analytics & AI

Mapping GA4 Conversions in BigQuery for Comprehensive Dashboarding

Recently, I found myself in a situation where I needed to use Google Analytics (GA4) conversions in … see more

Discover how GA4 conversions can improve your dashboards via BigQuery integration

  • 10 min. reading time

Web Analytics & AI

Consent Mode v2 – A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the … see more

Understand the technical aspects of Consent Mode v2 and improve your data collection.

  • 23 min. reading time

Web Analytics & AI

5 tips on how AI can optimize your content production

For many, AI has become a constant companion in their daily lives, ready to help around the … see more

Save time and resources with our top tips for using AI for content production.

  • 4 min. reading time

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“Competent partner in user behaviour and impact measurement”

IIH’s knowledge of online users and online impact measurement is very valuable to us in our efforts to ensure that our partners maximise the value of the collaboration.

Rebekka Musaeus

Microsoft

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