Social media is, for many companies, an essential part of the digital strategy and the platforms offer a unique opportunity to create and develop a close relationship with new as well as existing customers. But which platforms should you be available on, and how do you ensure a coherent strategy across the diversity of platforms?
Creating continuously measurable results on social media is complex, and as new platforms are constantly added, it places high demands on your understanding and knowledge of both the platforms, your target audience and the direction of digital development in general. As a result of this complexity, many companies today are struggling to increase and create real value through their SoMe strategy.
To help you plan, execute and optimise campaigns, you first need a basic understanding of your business. With an in-depth knowledge of your customers and their online journey, we can work together to put together the right portfolio of platforms where your presence can add value, and how you can create content that resonates with your audience – no matter how far along in the customer journey they are.
The secret to a successful social media presence is not whether you’re on Facebook, TikTok or YouTube – but that you’re aware of where your audience is and how they want to be engaged with. Anchoring your digital strategy on knowledge like this ensures that your SoMe efforts create value across the organisation and actively contribute to achieving your KPIs.
Social media is constantly evolving in terms of both opportunities and constraints, and our social media specialists can help you understand and use your data correctly to boost your campaigns’ performance and take your communications to the next level.
Working closely together, we can design a SoMe strategy that unfolds across the platforms relevant to you, increasing the number of leads generated, traffic to your website and brand awareness. We do this with a holistic approach to social media that includes tone of voice, visual brand guidelines, KPIs, etc.
Many companies are not using the full potential of their social media, and some of the issues we often see with our clients are:
Do you recognize these issues from your business? Then we can help you optimise your social media campaigns at home and abroad. Among our clients you will find. LEGO, Vestas, Rockwool, VELUX, Chr. Hansen, TDC, IKEA, Bonnier, JDE, and Blockbuster.
At IIH Nordic, we take a data-driven and holistic approach. In our ongoing work on social media campaigns, we look at results in isolation – but also very much in terms of other digital channels. Because if 90% of conversions are generated via email, then we should be working to amplify this with social media, not work against or out-compete the channel. Our reporting is not set in stone, as we know that not all companies’ needs are the same. Do you need a written report on performance once a month or a verbal report every 14 days? Either way, we’ll work together to find a solution that meets your reporting needs. We offer access to dynamic dashboards that make performance visible in an easy-to-read way, so you can quickly and easily report on it internally.
Many companies are on social media today, but it is not enough to be present on social platforms alone to reach users. This requires a clear strategy on how best to reach your audience with relevant content. In an increasingly sophisticated market, we help you select media where your audience is. We take a holistic approach to the task, ensuring that your company’s voice and visual identity are consistent across channels.
Our specialists can tailor campaigns to your needs, and they’re happy to help design materials from a data-driven perspective. This allows us to create meaningful communication across channels and tailor campaigns to the trends and tendencies we see in the target audience.
You may already have a social media campaign up and running, but what if you could do more with it and get better results? It’s not always easy to create a social media campaign that both reaches the right audience and ensures they take a specific action. We’re ready to take a 360-degree look at your campaign to ensure communications reach their full potential.
If you work with social media advertising yourself, or if you plan to move it in-house, we have extensive experience in training you in the various tools such as Meta Business Manager, LinkedIn Campaign Manager, TikTok ads Manager and Snapchat ads Manager. We go through the interface with you, teach you how to (hands on) set up campaigns from a ‘best practice’ perspective, and teach you how to subsequently measure the impact of your advertising and optimise it continuously.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordic region, we have some of the industry’s most skilled and experienced social media specialists, and we work actively with some of Denmark’s largest companies. We make our clients champions of their own data so they can realise their digital potential.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordic region, we have some of the industry’s most skilled and experienced social media specialists, and we work actively with some of Denmark’s largest companies. We make our clients champions of their own data so they can realise their digital potential.
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