In order to win the battle for customers, it’s crucial that businesses understand and try to predict customer behavior. This requires data – and, most importantly, processing it thoroughly to create value. As a result, many companies have recognized the power of Google Analytics 360, especially when combined with the Google Marketing Platform’s ability to use the processed data for targeted messaging.
Google Analytics 360 serves as the heart of the digital marketing approach. It’s a comprehensive analytics platform that collects and processes massive amounts of data on user behavior, traffic sources, conversions and much more. The in-depth insights generated through Google Analytics 360 are the foundation for understanding how your audience interacts with your website and digital channels.
In conjunction with Google Marketing Platform’s other products, such as Display and Video 360, Search Ads 360 and Campaign Manager, the vast amount of data is turned into action. This allows you to build targeted campaigns and deliver personalized messages that are tailored to your customers’ needs and desires.
The synergies created through the combination of GA360 and Google Marketing Platform’s other products allow you to understand the customer journey in detail, deliver targeted campaigns and optimize your marketing strategy for better results. This means you can identify the right opportunities, focus on the most effective channels and increase your conversion rate and ROI.
Our approach to digital marketing isn’t just about creating better advertising campaigns – it’s a holistic strategy that gives our customers a competitive advantage in the digital world. By leveraging the many benefits offered by Google Analytics 360 and Google Marketing Platform, our customers can maximize their digital potential and ambitions – and realize the goals that are waiting to be achieved. Our experienced specialists will guide you through the process and ensure you get the most out of GA360 and Google Marketing Platform.
Some of the typical challenges with Google Analytics 360 that we experience with our customers are that:
Do you recognize any of these challenges from your business? Get help harnessing the power of Google Analytics 360 and beat the competition with valuable data that puts your business ahead of the pack.
GA360 gives you access to advanced analytics and insights. By implementing GA360 on your website, you can collect more detailed and accurate data on user behavior, conversions and engagement. This data can be used as a basis for optimizing your marketing strategies and campaigns in GMP. A stronger and more reliable data foundation helps you make better and more informed decisions.
GA360 allows you to create advanced audiences based on user behavior and conversion data – and new to GA360/GA4, audiences can be created based on data that predicts which users are most likely to convert. These audiences can then be applied directly in GMP and can be used to target your ads across different Google platforms such as Search Ads 360, Display & Video 360 and Campaign Manager. This allows for more accurate and effective advertising and ensures you reach the right people with the right message.
GA360’s data can be integrated into GMP’s Looker Studio (formerly Data Studio), which allows you to create customized reports and dashboards. You can pull data from both GA360 and GMP into Looker Studio and create reports that provide in-depth insight and overview of your marketing activities. This makes it easier to share key insights across the organization and keep all stakeholders updated on the results of your marketing campaigns.
There are many benefits to be reaped from using Google Analytics 360 and GMP, but learning about the different options can be challenging. IIH Nordic’s GA360 specialists have helped both Danish and international companies realize the great potential waiting to be fulfilled when data is the basis for decision-making.
There are many benefits to be reaped from using Google Analytics 360 and GMP, but learning about the different options can be challenging. IIH Nordic’s GA360 specialists have helped both Danish and international companies realize the great potential waiting to be fulfilled when data is the basis for decision-making.
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