Data Layer Monitor

In today’s data-driven world, your ability to quickly harness, analyze, and act on your data can set you apart from the competition. Since 2022, IIH Nordic has revolutionized the monitoring of digital analytics data with our proprietary Data Layer Monitor, ensuring that businesses like yours are not just surviving but thriving by making smarter, data-informed decisions faster.

Save valuable resources

 

Optimize Your Time

Your team’s working hours are too valuable to be spent on manual and repetitive tasks to monitor. Let our Data Layer Monitor automate these processes, freeing your time to focus on strategic activities that drive growth and innovation.

Reduce Costs with Proactive Alerts

Save money with instant alerts when changes occur or anomalies are detected. Deploy the Data Layer Monitor in your production, staging and development environments to prevent costly data downtime and ensure continuous, smooth operations.

Real-Time Error Detection and Resolution

Our system doesn’t just alert you to problems; it provides actionable insights with real-time notifications through emails or Slack. This means you can resolve issues faster and maintain high data integrity across all your analytics platforms.

Designed for action

 

  • Actionable Insights: Get both notifications and detailed dashboards that equip your developers with the data they need to start fixing issues immediately.

 

  • Faster Troubleshooting: With tools designed to identify and resolve errors quickly, troubleshooting time will be reduced from weeks and months to minutes and hours, allowing you to focus on what matters most—growing your business.

 

If you’re tired of spending extraordinary time finding errors in your digital analytics data collection, slow processes, and guessing rather than informing. In that case, it’s time to use IIH Nordic’s Data Layer Monitor. Recapture confidence in your digital analytics strategy and trust your data to be your most powerful asset.

Why choose Data Layer Monitor?

Clients that benefit from our Data Layer Monitor often get started because they face these challenges:

  • They waste time on monitoring the data layer manually
  • It takes too long for them to realize when changes in the data layer occur
  • … and when changes occur, they lack actionable insights
  • They lack appropriate tools for effective troubleshooting on a large scale
  • They end up wasting their budget due to errors in their data foundation

 

Do you recognize these issues in your business? Then we can help you by setting up the Data Layer Monitor.

Central to your digital marketing success

The data layer is the foundation of all downstream analytics and advertising tracking—essential for platforms like GA4, Google Ads, and Meta:

  • Analytics Platforms: A robust implementation for your analytics tools like GA4, Piwik Pro, and Amplitude uses the data layer to enrich events with meaningful context, which for example is critical for accurate e-commerce tracking. A misconfigured data layer can lead to incorrect data that could drive misguided decisions.
  • Marketing Platforms: Platforms like Google Ads and Meta Ad Manager depend on the data layer for precise campaign performance analytics and retargeting. Errors in the data layer can result in significant ad budget waste and inaccurate measurement of marketing efforts.

Foster seamless collaboration

Create a single source of truth for all your teams. Our platform ensures that everyone – from marketing to IT – can collaborate effortlessly, with automatic notifications on changes or issues in your digital analytics.

Efficient and Error-Free

Say goodbye to the cumbersome manual processes that have tied down your best minds. Our Data Layer Monitor automates the tedious, error-prone tasks, allowing your team to focus on what they do best.

Enhanced Data Quality and Peace of Mind

Our tool significantly improves the quality of your data. With it, you’re not just collecting data; you’re ensuring it’s consistently accurate, giving you peace of mind and reliable insights.

Immediate Access to Raw Data

Dive deep into your data layer’s raw data for comprehensive analysis anytime needed. Gain insights that are crucial for your strategic decisions without delay.

Ready to transform your digital measurement?

Contact our specialists today and experience how IIH Nordic’s Data Layer Monitor can reduce your operational costs and enhance your decision-making. Don’t just monitor your data – trust it with IIH Nordic.

Ready to transform your digital measurement?

Contact our specialists today and experience how IIH Nordic’s Data Layer Monitor can reduce your operational costs and enhance your decision-making. Don’t just monitor your data – trust it with IIH Nordic.

CONTACT US

Reach out if you’re curious about how we can help you.
You will hear from us within 24 hours.