AI Overviews: Google’s new search technology and the implications for SEO
With the launch of AI Overviews in many parts of the world, Google has taken a step deeper into the full AI-powered search experience. This
Today, most modern businesses’ digital strategy draws on data streams from multiple sources to provide the complete view of all branches of the business. This places high demands not only on the technical set-up, but also on the integration, analysis and decisions taken on the basis of this data.
Larger companies often have more and more complex data streams, which creates the need for tailored solutions, scalable tools and increased support. With Google 360 Suite, you can take advantage of the leading enterprise platform that consists of a set of online tools that provide a single entry point for optimizing your web performance. In short, Google Analytics 360 makes the complex simpler in one, cohesive data-driven platform for digital marketing
In order to help you with GA360, we first need to have an in-depth understanding of your business and objectives. Once this foundation is in place, we can work closely with our specialists to ensure that you get full value from the Google Analytics 360 suite.
In an increasingly complex world, where the interface between online and physical activities is slowly merging, the needs for the tools we use to collect data and the demands on the specialists who can turn the many numbers into sharp observations and well-founded recommendations are increasing.
When it comes to Google Analytics, many smaller businesses can get by with off-the-shelf solutions, while larger companies can maximize their potential and profitability with enterprise platforms like GA360. This is the leading platform for data-driven marketing, and consists of a set of indispensable online tools united behind a single entry point that reduces complexity and increases efficiency.
Through years of experience with Google Analytics at Danish and foreign companies, we know how to take your web analytics to the next level. We do this by working through initial needs assessment and data strategy for BigQuery, KPIs, proper and advanced setup, education and training in the system, reporting and analysis, system maintenance and tracking, use of intelligent plugins, ensuring anchoring in the organization, development of dashboards and finally use of Machine learning and AI for example intelligent monitoring.
The result is a robust and stable tracking infrastructure where you don’t have to worry about data volumes and capacity issues.
Many larger companies, due to their often more complex data needs, are not getting the most out of their Google Analytics, and some of the challenges we often see with our clients are:
Do you recognize these issues from your business? Then we can help you with your GA360 setup. Among our clients, you will find. Easy and Bestseller.
IIH Nordic is one of the few organizations to be approved as an official Google Analytics 360 reseller. After going through a vetting process where our skill level, support capabilities and advanced understanding of Google Analytics’ potential in a business context were evaluated. By acquiring your license through IIH Nordic, you ensure a constant focus on your return on analytics.
Complex organizations have complex needs for analytical contracts. At IIH Nordic we specialize in securing organizations the best possible terms and prices for their contracts We also continuously ensure that contact is maximized with a focus on delivering even better returns on analytics for our clients.
One of the biggest risks associated with analytics and analytics data is the lack of user management across the organization. To minimise the risk of a data breach, we help ensure that people have access to the relevant data for as long as they need it.
With a Google Analytics 360 setup, you can optimize your account structure, not only to ensure the right people have access to the right data, but also to ensure you’re not tracking duplicate or redundant items. Since costs are tied to tracking, optimizing your tracking will mean minimal costs for running analytics.
IIH Nordic has been a Google Analytics Certified Partner since 2010, and has built an excellent track record and experience in analytics support, which our Google Analytics 360 customers benefit from today. We’ve been training businesses and employees in Google Analytics for more than 15 years, and not only help solve your problems quickly, we also try to ensure you grow in the process.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced specialists in GA360, and have been voted the best at analysing and using data eight times. We make our clients, champions of their own data so they can realize their digital potential.
Since 2005, IIH Nordic has been demonstrating the return of data value for many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced specialists in GA360, and have been voted the best at analysing and using data eight times. We make our clients, champions of their own data so they can realize their digital potential.
With the launch of AI Overviews in many parts of the world, Google has taken a step deeper into the full AI-powered search experience. This
September 2024 brought several critical updates to the SEO landscape. If you want to optimize your digital strategy, it’s essential to stay informed about the
With data at the center of decision-making, businesses are constantly challenged with meeting the ever-evolving demands of data analytics and reporting. Whether your challenge is
Businesses no longer collect clickstream data with Google Analytics 4 (GA4) exclusively to enable data-informed decision-making by inspecting and analyzing the captured user data, assessing
When it comes to ranking at the top of the search results, there’s one factor that’s particularly good to keep in mind. High quality content
In the rapidly evolving landscape of Ecommerce and digital marketing, harnessing the power of AI is not just an option—it’s a necessity for staying competitive.
We have nine chances to win one of the prestigious awards at this year’s European Search Awards in Prague. The European Search Awards have now
In 2023, Universal Analytics (UA) shut down, and since then GA4 has taken over as an important data tool in many organisations. It is still
Reach out if you’re curious about how we can help you.
You will hear from us within 24 hours.