| 6 October | Increase Return on Analytics – Supercharge GA360
| We see a significant difference between organizations on how much value is activated from a Google Analytics 360 license, and there exists a strong willingness to extract more value from insight – however the way to do so often lacks clarity. This webinar provided a precise overview of where to find the most value in your data. Furthermore, the speakers touched upon how to better secure your future value assets in data, minimize risks of data quality issues and avoid loss of ability to make critical data-based decisions.
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| 3 September 2020 | CxO Digital Update Review | The CxO Digital Update is an evening event to give business leaders the latest trends and insights as well as tips for integrating digital technology at management level. All to generate business value and help your company to become a market leader. |
| 26 August 2020 | Web Analytics Wednesday Webinar | This time, we hosted Denmark’s biggest free analytics event as a webinar. In case you missed it or want to watch it again, you can find the sessions on the page! |
| 10 June 2020 | Webinar Series #3: Data Activation: on-demand | Stine Skjærbæk from Google, Martin Madsen from nemlig.com and Mark Edmondson from IIH Nordic shared insights on data activation and how-to. Watch it on-demand! |
| 27 May 2020 | Webinar Series #2: Data Strategy in Digital Transformation: on-demand | Jeppe Iversen from Google, Lars Gudbrandsson from Bonnier Publications and IIH’s own Robert Johnson gave short sessions on data strategy. Watch it on-demand! |
| 20 May 2020 | Webinar Series #1: Customer Lifetime Value: on-demand | Thomas Bering from Google, Heidi Teschemacher from LEE, and IIH’s very own Steen Rasmussen provided three short sessions on Customer Lifetime Value. Watch it on-demand! |
| 3 April 2020 | Digital Analytics Hub Copenhagen Review | |
| 26 February 2020 | Web Analytics Wednesday Review | Don’t miss out on Denmark’s biggest free analytics event – an international networking happening! |
| 26 February 2020 | Google Tag Management Masterclass with Julius Fedorovicius Review
| In this 2-day masterclass, the attendees learned about the right work principles with Google Tag Manager. Julius taught the attendees how to properly cooperate with developers to reach the best results (but they also learned how to complete certain complex tasks all by themselves). |
12 February 2020
| Google Tag Management Masterclass with Simo Ahava Review
| This half-day workshop delivered a direct interactive learning forum with Simo Ahava and Google Tag Manager. With Simo’s advice, attendees were able to better recognize data quality issues and the untapped potential in their data collection. Using these tools in their daily work helped transform their company, brand, and the processes thereof on the road to better and more meaningful data. |
| 4 February 2020 | Digital Strategy Network Group | Digital Strategy Network Group is for senior business professionals who need to be up to date with the latest online and digital technologies, to implement into business operations and strategies. |
| 22 January 2020 | Morning Brief: An Update on SEO trends in 2020. | Participants began the new year by being fully updated on the SEO trends that will characterize 2020. IIH Nordic’s own SEO experts filled participants with knowledge on MUST-knows for 2020, how to best demonstrate the value from SEO efforts and multiple other valuable insights to take with you in 2020. |
| 12 December 2019 | Digital Strategy Network Group | Digital Strategy Network Group is for senior business professionals who need to be up to date with the latest online and digital technologies, to implement into business operations and strategies. |
| 11 December 2019 | Update on Conversion Rate Optimization | For the second time in 2019 we invited you to a morning brief on Conversion Rate Optimization. There was a lot of interesting insights to learn from our own experts, Christian Doeleman-Lassen and Yasamin Malikshahi. They revealed tips to increase sales on mobile devices and discussed why conversion rate optimization continuously becomes more important to integrate into SEO activities. |
| 20 November 2019 | Google Partner Summit San Francisco 2019 | IIH Nordic’s Senior Partner, Steen Rasmussen, was once again in San Francisco representing the Nordics at the Google Marketing Platform Partner Summit and came back to Copenhagen to give an exclusive summary of highlights and insights from this major event at Google. |
| 7 November 2019 | Digital Impact Forum | Digital Impact Forum is a biannual event that gathers international leading business minds to IIH Nordics head office in Copenhagen. The speakers share their experience with an audience of senior marketing executives and CXO’s, who want to rediscover their method for building a leading market position in the digital age. This DIF invited speakers from LEGO Group, Bonnier Publications, Norwegian Airshuttle and IIH Nordic, |
| 6 November 2019 | SEO ERFA-group | The group meets 4 times per year to discuss the newest trends within SEO. The topics will be picked by the group as well as IIH’s SEO-specialists. The meeting includes sessions by IIH, and thereafter the members will be invited into the discussion by sharing own experiences, challenges and best practice with SEO. |
| 5 November 2019 | Big Brands and Social Media – 2020 and Beyond | With Social Media being one of the newest channels, big brands have greater potential to get the most out of using social media. IIH Nordic’s Social Media update (Big Brands and Social Media – 2020 and beyond) featured the latest insights and strategies that companies need to think about. |
| 30 October 2019 | Web Analytics Wednesday | Don’t miss out on Denmark’s biggest free analytics event – an international networking happening! |
| 30 October 2019 | Google Analytics Masterclass with Krista Seiden | This half-day workshop delivered a direct interactive learning forum with Krista Seiden and Google Analytics. Participants in this certified Masterclass took their Google Analytics skills to the next level and explored how their organization could take analytics use a step further. |
| 15 October 2019 | Firebase: The New Google Analytics
| In this session, we dove deep into what the consequences are of this new setup, both on an overall and a practical level to give attendees an idea of how to prepare themselves, future proof their data, avoid disruption of their analytics and give them an idea of what new opportunities this new script offers. |
| 10 October 2019 | FDIH E-commerce Summit 2019 | IH Nordic was a silver partner at the FDIH E-commerce Summit in a partnernship with Google Cloud and Kraftværk. IIH Nordic is a certified Google Cloud Partner and can maximize your benefits from the many Cloud capabilities. |
| 24 September 2019 | Digital Strategy Network Group | Digital Strategy Network Group is for senior business professionals who need to be up to date with the latest online and digital technologies, to implement into business operations and strategies. |
| 20 September 2019 | Business Data Strategy Forum at Google Sweden | The team at IIH Nordic demonstrated how they partnered with Bonnier Publications Denmark in assisting with combining the multiple data sources to optimise their marketing spend. |
| 12 September 2019 | googleAnalyticsR – becoming a power user with Mark Edmondson | This half day workshop delivers a direct interactive learning forum with Mark Edmondson. His many years of experience from both sides of the proverbial table (marketing and analytics) will be of great use to senior professionals working in data analytics and marketing. |
| 28 August 2019 | Executive Morning Briefing on Data Strategy | IIH Nordic welcomed partner Tealium to a joint morning brief about data strategy. Specialists from IIH and Tealium shared insights and cases for data integration, quality and accessibility as the key ingredients to achieve solid returns on data. |
| 8 May 2019 | Morning Brief: SEO & CRO Update | IIH Nordic invited to a Morning Brief on the 8th of May, where you in a few hours will gain insights on how to work with your SEO and conversion optimization. The SEO & CRO team at IIH Nordic will bring insigths on the work with SEO and CRO and bring in a customer case on improving the conversion rate. |
| 10 April 2019 | Digital Impact Forum #5 | Digital Impact Forum is a biannual event, that gathers the international leading business minds to IIH Nordic’s head office in Copenhagen. The first one of 2019 welcomed speakers from Matas, Mikkeller, DFDS, Life Extension Europe, Usabilla & Domo, |
| 20 March 2019 | Mornig Brief: Online Advertising Update Review | IIH’s paid media team joined by speakers from Nilfisk and Strossle presented some of the latest trends that companies and brands need to be aware of. |
| 27 February 2019 | Web Analytics Wednesday Review
| Don’t miss out on Denmark’s biggest free analytics event – an international networking happening! |
| 27 February 2019 | Google Tag Management Masterclass with Simo Ahava Review
| This half day workshop was a direct interactive learning forum with Simo Ahava and Google Tag Manager. His 12+ years of industry experience from both sides of the proverbial table (marketing and software development) will be of great use to senior professionals working in data analytics, marketing, and business strategy. |
