Cases.
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Case with Case with Bonnier
When subscribers leave, the whole business has to change
Background It is no secret that the media industry has been under pressure for a long time. Print media in particular have seen a decline in subscription circulation and readership, and this
30% of new customers choose the digital product
71% of all new subscribers buy via digital marketing channels
60% increase in turnover from digital business
Case with Case with Lyreco
From data insight to activation; 90% increased email marketing through personalisation
From 15.7% to 29.3%: average increase in Open Rate mail
From 18% to 30%: Average increase in Conversion Rate
From 1.2% to 3%: average increase in Click Through Rate
Case with Case with Bonnier
Digital Engagement Score based on behavior increases customer lifetime value through personalization
Background Bonnier Publications – the magazine house behind titles such as Illustreret Videnskab, Gør Det Selv and I FORM – wants to entertain, inspire and motivate readers wherever they are. Therefore, in
80% opening rate on personalized emails
Secure relevant content on the right channels
New Digital Engagement Score improves churn prediction
Case with Case with Nemlig.com
Increased conversions and higher speed
Increased website speed by 7%
Increased 90-day conversion by 40%
Better understanding of users
Case with Case with Fastspeed
Launching a new brand effectively
158% increase in conversion rate
51% reduction in conversion costs
140% increase in sales per week
Case with Case with Telenor Erhverv
98% increase in conversions through a new strategy
98% more conversions
86% increase in conversion rate
18% reduction in conversion costs
Case with Case with JDE Coffee
Machine learning needs the right data
Case with Case with E-Invasion
Automation led to 85% increase in turnover
Case with Case with Bonnier
Machine learning boosted subscription sales
53% growth in subscription sales
18% increase in conversion rate
327 million predictions
“Competent creative and analytical support”
IIH has given us competent advice on our online business – creatively as well as analytically. In several cases, they have made the pieces fall into place so that we could get on with the essentials. IIH definitely has its heart in the right place and at the same time speaks clearly to reason.

Brian Lund
Project Manager
Experian Nordic
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