Cases.

We are proud of our results and of the challenges we have defined, measured and solved. A testament to the passion behind everything we do.

The Nordic region's leading Google partner

Denmark's best workplace

Award-winning digital agency

Case with Case with Bonnier

When subscribers leave, the whole business has to change

Background It is no secret that the media industry has been under pressure for a long time. Print media in particular have seen a decline in subscription circulation and readership, and this

30% of new customers choose the digital product

71% of all new subscribers buy via digital marketing channels

60% increase in turnover from digital business

Case with Case with Lyreco

From data insight to activation; 90% increased email marketing through personalisation

To better understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop to define vital areas of work. The project was lifted and managed

From 15.7% to 29.3%: average increase in Open Rate mail

From 18% to 30%: Average increase in Conversion Rate

From 1.2% to 3%: average increase in Click Through Rate

Case with Case with Bonnier

Digital Engagement Score based on behavior increases customer lifetime value through personalization

Background Bonnier Publications – the magazine house behind titles such as Illustreret Videnskab, Gør Det Selv and I FORM – wants to entertain, inspire and motivate readers wherever they are. Therefore, in

80% opening rate on personalized emails

Secure relevant content on the right channels

New Digital Engagement Score improves churn prediction

Case with Case with Nemlig.com

Increased conversions and higher speed

With our help, Nemlig.com increased their 90-day conversions by 40% and we improved their website speed by 7%. Among other things, we helped prevent problems with reporting and improved the handling of

Increased website speed by 7%

Increased 90-day conversion by 40%

Better understanding of users

Case with Case with Fastspeed

Launching a new brand effectively

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158%

158% increase in conversion rate

51% reduction in conversion costs

140% increase in sales per week

Case with Case with Telenor Erhverv

98% increase in conversions through a new strategy

A restructuring of the campaign set-up, optimizing and writing new ads, and using Google’s own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget

98% more conversions

86% increase in conversion rate

18% reduction in conversion costs

Case with Case with JDE Coffee

Machine learning needs the right data

By comparing two identical campaigns with different groupings, we ensured that JDE Coffee’s ads were shown to the right stakeholders by feeding Google’s intelligent bidding data in the right way. Among other

50% more conversions

73% increased traffic

78% more ad views

Case with Case with E-Invasion

Automation led to 85% increase in turnover

Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.

85% increase in turnover

68% more transactions

22% increase in conversion rate

Case with Case with Bonnier

Machine learning boosted subscription sales

IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. These segments, combined with subscription status, are used to create audiences for display and search

53% growth in subscription sales

18% increase in conversion rate

327 million predictions

“Competent creative and analytical support”

IIH has given us competent advice on our online business – creatively as well as analytically. In several cases, they have made the pieces fall into place so that we could get on with the essentials. IIH definitely has its heart in the right place and at the same time speaks clearly to reason.

Experian

Brian Lund

Project Manager

Experian Nordic

We have helped national and international companies.

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