Cases.

Background It is no secret that the media industry has been under pressure for a long time. Print media in particular have seen a decline in subscription circulation and readership, and this

To better understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop to define vital areas of work. The project was lifted and managed

Background Bonnier Publications – the magazine house behind titles such as Illustreret Videnskab, Gør Det Selv and I FORM – wants to entertain, inspire and motivate readers wherever they are. Therefore, in

With our help, Nemlig.com increased their 90-day conversions by 40% and we improved their website speed by 7%. Among other things, we helped prevent problems with reporting and improved the handling of

We created a new Google Ads account based on IIH Nordic best practice, implementing the most effective bidding strategy in a competitive market. This led to an increased conversion rate of 158%

A restructuring of the campaign set-up, optimizing and writing new ads, and using Google’s own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget

By comparing two identical campaigns with different groupings, we ensured that JDE Coffee’s ads were shown to the right stakeholders by feeding Google’s intelligent bidding data in the right way. Among other

Automation with custom labels meant that we could identify high-margin products from the product feed. By doing so, we were able to optimise the campaign structure to assign strategies for specific products.

IIH Nordic developed a machine learning model that could predict user behaviour and divide users into segments. These segments, combined with subscription status, are used to create audiences for display and search