Case with Lyreco
To better understand and support Lyreco in their mission, IIH Nordic kicked off the collaboration with a Data Strategy Workshop to define vital areas of work. The project was lifted and managed by Google Cloud Platform, where data was cleansed and transformed over a period of time. This formed the basis for the entire customer journey and other points of interest which were improved.
From 15.7% to 29.3%: average increase in Open Rate mail
From 18% to 30%: Average increase in Conversion Rate
From 1.2% to 3%: average increase in Click Through Rate