Few companies today lack data. We can talk more about the fact that companies have so much data that it is difficult to find exactly what creates value for the business. The large amounts of data flowing through your digital business make high demands on data processing, and it can be both expensive and inefficient if you don’t have a good overview of all your marketing activities.
No digital business can avoid using different platforms for their marketing, but centralising data can create the missing overview, provide valuable insights into your target audiences and open up Big Data. These are just some of the opportunities your business can benefit from using Google Marketing Platform – and our specialists are ready to help you every step of the way, from implementation to execution and monitoring.
To thrive digitally, you need to be in control of your data. The many different platforms used for digital activities today make it complicated for companies and individual departments to get an overall view and really benefit from the synergies that can arise from working across platforms and with the different digital disciplines.
Google Marketing Platform gives you an overview you’ve never had before. Significant data from different tools, all in one place. It’s the platform where more than 100 solutions are united in one, providing unprecedented opportunities for collaboration across teams, reporting across platforms and devices, and the ability to analyse data from a holistic viewpoint rather than in silos.
At IIH, we are a Google Premier Partner and thus among the top 3% of all Google Ads agencies in Denmark. As well as giving you access to things like beta features, extended support from Google and special industry insight, it also means we know exactly what you can achieve by using the Google Marketing Platform and how to put together a setup that’s optimal for your business.
Many businesses are not realising the full potential of their various platforms, and some of the issues we often see with our customers are:
Do you recognize these issues from your business? Then we can help you with the use of Google Marketing Platform. Among our clients you will find. Elkjøp, Nemlig.com, Merck and Bestseller.
With the right campaign planning, you can reach the right customers with the right messages. The strategy and planning behind a campaign is often crucial to its success.
When it comes to buying rankings on Google and other media such as Politiken, Berlingske and Ekstra Bladet, there are basically two options for purchasing. You can 1) choose to buy into a range of relevant media and locations where you know your target audience is present or 2) choose to buy into users’ behaviours, such as interests, and meet them across a wide range of locations. Of course, you can also make a co-option to choose which locations/domains you want to be present on, while ensuring that you will only be present when a user in the target audience visits the domain. We’re here to help advise and execute, so you get the most out of your budget and get results.
To find out if something has been a success, you have to look at results. We love data because you can relate to something concrete. We offer to measure your performance so you have an idea of where you can improve even more, or where you’ve done really well.
In most cases, we recommend consolidating all marketing activities in the Google Marketing Platform, as this ensures a good overview and the ability to centralize processes and thus save time on ongoing management and reporting. We also continuously ensure that all processes are optimised and, as far as possible, automated so that we can concentrate on the parts of the optimisation that make the most difference to the business.
Since 2005, IIH Nordic has been working to make the most of data to create value for our many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced Google Marketing Platform specialists, and we’re among 27 companies worldwide that are Google Marketing Cloud certified. We make our clients champions of their own data so they can be the best in their industry.
Since 2005, IIH Nordic has been working to make the most of data to create value for our many clients. With more than 50 consultants in the Nordics, we have some of the industry’s most skilled and experienced Google Marketing Platform specialists, and we’re among 27 companies worldwide that are Google Marketing Cloud certified. We make our clients champions of their own data so they can be the best in their industry.
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