Consent Mode v2 – A Comprehensive Technical Guide

In fall 2023, the EU has deemed Google as a gatekeeper in the digital space under the Digital Markets Act (DMA), placing it under heightened legal scrutiny. In response to this assessment and to meet the DMA enforcement deadline in March 2024, Google is adjusting its advertising solutions. One aspect of this change is the […]

Debugging Google Analytics Tracking for Mobile Apps – A Guide for Beginners

Are you a digital analyst looking to implement and debug Google Analytics tracking via Firebase for your mobile iOS apps and have no clue where to start? This blog post is for you! I’ll briefly walk you through the process of setting up Google Analytics tracking using both the Firebase SDK and Google Tag Manager […]