The overall challenge
Telenor Erhverv was convinced that they could get better results from their Google Ads campaigns.
By restructuring the campaign setup, optimizing and rewriting ads, and using Google’s machine learning capabilities in Google Ads, we were able to target campaigns to the relevant audience and focus the budget toward the right areas of Telenor Erhverv’s business.
By rethinking the structure and using the correct Google bidding strategies, we could increase performance:
98% boost in conversions
86% boost in conversion rate
21% reduction in lost views due to budget constraints
18% reduction in cost per conversion