98% increase in conversions through a new strategy.

A restructuring of the campaign set-up, optimizing and writing new ads, and using Google's own machine learning capabilities in Google Ads, the campaigns were targeted toward the relevant audience and the budget was focused towards the right areas of Telenor Erhverv's business.

The overall challenge

Telenor Erhverv was convinced that they could get better results from their Google Ads campaigns.

Our solution

By restructuring the campaign setup, optimizing and rewriting ads, and using Google’s machine learning capabilities in Google Ads, we were able to target campaigns to the relevant audience and focus the budget toward the right areas of Telenor Erhverv’s business.

Main results

By rethinking the structure and using the correct Google bidding strategies, we could increase performance:
98% boost in conversions
86% boost in conversion rate
21% reduction in lost views due to budget constraints
18% reduction in cost per conversion

“Impressive results across services”

IIH Nordic has been our partner in SEO, SEM, CRO, Content and Analytics since 2016. The collaboration focuses on Express Bank’s business and on creating online visibility and generating quality traffic that creates conversions and a positive bottom line. The professionalism is top notch, and since the beginning of the collaboration, IIH has grown organic traffic from Google by 125% and the number of conversions from Google Ads by 25% while reducing the cost per conversion by 12%. IIH Nordic is a fantastic partner with a high level of service and always competent, professional sparring. They cherish Express Bank’s business as if it were their own baby.
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